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Dulux embraces the sweet life with “Spiced Honey”

our correspondent
Islamabad
Spiced Honey has today been unveiled by AkzoNobel’s Dulux brand as the Colour of the Year for 2019, following expert research into global trends, insights and consumer behaviours.
Taking inspiration from Honey itself, Colour of the Year 2019 has a warm amber tone. It is versatile and contemporary, perfectly capturing this year’s theme, “let the light in”. The colour complements a wide variety of life and interior styles and expresses the new sense of optimism felt throughout our global trend research.
AkzoNobel comes up with a colour each year to set the interior and exterior colour trends and themes globally. “Our colors begin their journey at the Global Aesthetic Center, which has been responsible for trend analysis, color research, color design and art direction at AkzoNobel for over 25 years,” explained Heleen van Gent, Creative Director of AkzoNobel’s Global Aesthetic Center
Top design professionals from all over the world are invited each year to come together to capture the mood of the moment. Spiced Honey is a shade that can reflect multiple emotions and moods depending on the light and colours surrounding it. It is a shade that can be reassuring and exhilarating, rejuvenating and soothing.
“2018 was a year of unpredictability which forced people to retreat and regroup. 2019 is the time for awakening. It is the time to redefine our purposes and believe in the power of transformation through positivity. It is the time to let the light in”, said Saad Mahmood Rashid, CEO AkzoNobel Pakistan.
Now in its 16th year, Dulux Colour of the Year is selected annually to help consumers make colour and design choices with more confidence providing support on all steps from inspiration through visualization, product choice and application. Consumers can use various tools including wet testers and innovative digital solution like Dulux Visualizer.
“At AkzoNobel, we pride ourselves in enabling our consumers to make confident choices in colours selection by providing them information based on the latest colour trends and interior themes. Our team works year-round to translate our ideas into beautiful colour palettes and products that meet our consumers’ expectations.
With AkzoNobel’s innovative digital tool, consumers would be able to experience the impact of colours through their screens – allowing them to make decisions optimistically,” added, Oscar Wezenbeek, Managing Director of AkzoNobel Decorative Paints South East & South Asia, Middle East.
Under the umbrella of Colour of the Year, Spiced Honey inspires four harmonious colour palettes themed warm neutrals, soft pastels, intense pigments and bold bright palette. Each theme is inspired by the varied tones and remarkable properties of honey – natural, timeless and enduring, protective, rejuvenating and healing – palettes are also forecasted to be seen on the rise of fashion, architecture and design.



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