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Grey Group Appoints Nirvik Singh to Global Chief Operating Officer

DUBAI: Grey Group has promoted Nirvik Singh to the newly-created position of global COO. He will also remain chairman and CEO of Grey Group Asia Pacific, Middle East, and Africa, a role he has helmed since 2016 Singh will work closely with worldwide CEO Michael Houston to broaden Grey’s reach and resources for the future which includes leading the development of Grey’s borderless integrated marketing model. “I am looking forward to implementing Grey’s global strategic plans and working with diverse talents and teams from across the different regions. We have seen success in pulling in our collective resources for our borderless strategy, which encompasses agility and seamless creativity,” Singh said. Houston added: “I know he will bring the same single-minded dedication and achievement to his expanded responsibilities.”



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