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Smart TVs are data-collecting machines, new study shows

LONDON: Add smart TVs to the growing list of home appliances guilty of surveilling people’s movements. A new study from Princeton University shows internet-connected TVs, which allow people to stream Netflix and Hulu, are loaded with data-hungry trackers. “If you use a device such as Roku and Amazon Fire TV, there are numerous companies that can build up a fairly comprehensive picture of what you’re watching,” Arvind Narayanan, associate professor of computer science at Princeton, wrote in an email to The Verge. “There’s very little oversight or awareness of their practices, including where that data is being sold.” Of course, data is part of the reason TVs have gotten so cheap. Today, Roku’s sell for less than $200, subsidized in part by targeted advertising. Technically, people agree to have their data sold when they set up their devices. But many aren’t aware it’s even happening.



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