Samsung apologises for ad featuring Muslims supporting LGBTQ

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SEOUL: South Korean electronics giant Samsung has pulled an advertisement that featured a real-life Singapore family, in which the hijab-wearing mother expressed her support for her drag-queen son by hugging him. They were one of four families that appeared in the ad under the slogan “Listen to your Heart,” which was meant to promote Samsung’s new smart watch. The device has a heart-rate monitor and noise-cancelling earbuds. The ad triggered anger online, with some accusing Samsung of trying to promote LGBTQ ideology and being insensitive to the Islamic faith. According to Singapore’s 2020 census, 15.6% of the country’s population identify as Muslim. TLTP