LAHORE: Pakistan Furniture Council Sunday urged the government and private sector to join hands for raising its forest cover from 5 per cent to 25 per cent to meet the ever growing needs of furniture industry in Pakistan. Mian Kashif Ashfaq CEO Pakistan Furniture Council (PFC) talking to a delegation of women furniture entrepreneurs led by Ms Nida Ejaz here yesday said currently, paper and furniture and local industries, are experiencing serious supply shocks which are not only impeding their further growth and but also adversely affecting their international competitiveness. As the global economy is expected to be more challenging this year in wake of Covid 19 he urged the furniture industry to remain resilient by innovating, adopting technology as well as diversifying export markets in order to sustain demand in the long run. “We have to overcome challenges to strengthen our market share; we must continue to produce innovative and market-oriented products to meet challenging times,” he added. Online
