Islamabad: The leading brand in Pakistan’s depilatory category, Veet is all set to raise the curtain on the newest face to become a part of its identity. Choosing an actor with immaculate talent in her repertoire, the brand has announced Sajal Ali to be the latest celebrity’s name to be associated with this much-loved product. The partnership was announced at a contract signing ceremony at Veet’s head office in Karachi. While referring to the partnership Sajal said, “It’s is an honour for me to represent such an iconic brand. I am excited about this partnership and look forward to adding my input to the great plans the Veet team has in place for the days to come.” Veet aims at empowering women by offering them solutions that help them take charge of their life. Therefore, it is no surprise that in the past, other top actresses such as Katrina Kaif and Mahira Khan have also given Veet their nod of approval. Anam Shafaat Khan, Category Marketing Manager Veet & HC, said at the event “I am very excited to start a new chapter in Veet’s success story with Sajal Ali. She brings a fresh new element to the brand which we are excited to explore.” The event also marked the release of the spectacular new TVC featuring the award-winning actor, where she is seen enjoying the wedding season without having to worry about pesky unwanted body hair. As the story unfolds, we find out that Sajal could enjoy the occasions to its fullest and be her true confident self because she knows how to #JustVeetIt. Our Correspondent
