Islamabad (PR): Pakistan\u2019s number 1 selling biscuit brand, Peek Freans Sooper,has launched a unique Independence Day campaign entitled \u2018Sooper Hai Azadi\u2019 across Pakistan. The campaign is targeted at recognizing and appreciating the efforts of all those unsung heroes who are usually overlooked but who continue to selflessly contribute to Pakistan\u2019s progress in their own fields. The brand is thus using the occasion of the Independence Day to give a Sooper Salam to all those citizens who use their freedom to help the nation prosper, but who are generally unnoticed.
\nThrough this unique campaign Sooper is reaching out to over 20,000 citizens across Pakistan to acknowledge their daily efforts that contribute towards making this country a better place. The campaign will run simultaneously inKarachi, Lahore, Islamabad, Quetta, Peshawar, Rawalpindi, Faisalabad, Multan, Sukkur, Hub and other cities from August 11 to August 14. It will involve presenting Sooper Salam to these citizens of Pakistan in the form of a Sooper gift box of happiness.
\nAdnan Ali Bajawa, Brand Manager for Peek Freans Sooper, the flagship brand of English Biscuit Manufacturers (Pvt.) Limited, spoke about the campaign stating, \u201cThis campaign is for all the citizens of Pakistan. They are the ones who run this country with their work and effort every day. We present them a Sooper Salam and acknowledge their hard work and sacrifice for Pakistan. It is also a reminder of the greatest thing this country has given us, which is Azadi. We as Pakistanis seek happiness and joy from the work that we do and Azadi gives each of us something to contribute to, something to hold on to and something to fight for.\u201d
\nThe theme of \u2018Sooper Hai Azadi\u2019 campaign is \u2018Rhythm of Freedom\u2019 which depicts how each Pakistani\u2019s work is not only a source of joy for the person doing it, but also helps each individual to exercise his\/her freedom.
\nThis freedom can be felt and heard throughout the country through a wide variety of sounds, from the sound of a traffic policeman\u2019s whistle to a shop\u2019s shutter, and these sounds together make the \u2018Rhythm of Freedom\u2019.
\nThe campaign launched with the \u2018Sooper Hai Azadi\u2019 ad this week and will run throughout next week. During this time the Peek Freans Sooper team will be presenting Sooper Salam and decorating markets and shopping areas across Pakistan with \u2018Sooper Hai Azadi\u2019 buntings to further add to the spirit of Independence Day. Pakistan\u2019s badges will also be distributed across different market areas and radio and social media competitions will be conducted for consumers, to revive the spirit of Azadi nationwide.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad (PR): Pakistan\u2019s number 1 selling biscuit brand, Peek Freans Sooper,has launched a unique Independence Day campaign entitled \u2018Sooper Hai Azadi\u2019 across Pakistan. The campaign is targeted at recognizing and appreciating the efforts of all those unsung heroes who are usually overlooked but who continue to selflessly contribute to Pakistan\u2019s progress in their own fields. […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-1202","post","type-post","status-publish","format-standard","category-national"],"yoast_head":"\n