Karachi: Samsung Electronics Middle East and North Africa (MENA), today, unveiled how it is building on its heritage of innovation to reach higher for consumers during its 7th annual MENA Forum in Singapore. Samsung demonstrated a renewed commitment to consumers unveiling new products that offer increased choice and flexible options, a design philosophy that is elegant and thoughtful and technology that puts the customer in control.
\nDuring the forum, key product announcements included the stunning new QLED TV lineup, FlexWash\u2122 laundry system, Windless AC and the all-new Galaxy A (2017). In addition to its product line up, Samsung showcased how it has been developing the Internet of Things (IoT) with an ecosystem of products and devices that can seamlessly connect to one another.
\nSamsung also held an insight session entitled \u2018Mining Minds: Big Data Reveals our Desires\u2019 with Dr. Gilyoung Song, Big Data Expert and Senior Executive Vice President of Daumsoft, Inc. at the MENA Forum. During the session, Dr. Song detailed his research and claimed that it is possible to capture the global trends prevailing in our society by observing and grasping the changes and dynamics of people\u2019s minds latent in social media. His session covered the fundamental social big data mining methodology as well as several case studies illustrating successful real world applications.
\n\u201cInnovation has always been a part of Samsung\u2019s legacy, enabling us to continuously offer consumers unlimited possibilities and new experiences. Over the years, we spoke about our vision of the Internet of Things, and we continue to defy the barriers to ensure our evolution in the IoT space,\u201d said Choong Ro Lee, President of Samsung Electronics, Middle East & North Africa office. \u201cThis year, we will continue our heritage of innovation to deliver elegantly-designed products and services that place consumers firmly at the center.\u201d
\nIn line with its efforts to empower communities throughout the region, Samsung announced the Samsung Youngsters Academy Program, which enables youthsin the region to embrace technology. Additionally, in collaboration with NGO\u2019s, ministries of education and universities around the region, Samsung has expanded its Smart School initiativeto 10 additional MENA cities \u2013 offering more students the prospectnot only to learn, but also experience information technology in classrooms.
\n\u201cOur aim is to deliver technologies that not only bring flexibility and choice to consumer, but that enhance lives and bring about a positive change. We believe it\u2019s our responsibility to utilize our technologies to contribute to the social wellbeing of the MENA community,\u201d added Mr. Lee.
\nDuring the Forum, Samsung also held a TV Tech Seminar for media and partners, detailing its 2017 QLED strategy. The seminar included a familiarization session with the general features of QLED including picture quality, color volume dynamic metadata and more.
\nSamsung presented breakthroughs in picture quality, design, smart features and premium audio at MENA Forum.Samsung showcased unprecedented picture quality as it unveiled the all-new QLED TV. Samsung QLED TV, which add new metal material to nano-sized semiconductor quantum dots, deliver the perfect mix of light and color currently available in display technology. The result is a stunning large-screen QLED TV, with an incredibly accurate and precise picture that can be viewed from any angle or in any environment.
\nNew design elements introduced by Samsung enhanced the QLED TV experience even further. The practically invisible optical cable helps to solve the issue of unsightly cords and clutter usually found in the living room. Additional accessories include the optional \u2018No-Gap Wall Mount\u2019, which makes mounting a TV flush against the wall simpler and faster than ever before.
\nEvery Samsung 2017 Smart TV delivers a more unified experience to consumers. Samsung\u2019s revolutionary One Remote has been enhanced to support more devices. When it comes to content, Samsung is working with an ecosystem of partners including MBC Shahid and STARZ Playto delivergreat content directly to the TV. Samsung is also leading the 4K and HDR revolution, with many original titles already coming from regional and global partners.
\nTo complete the entertainment experience, Samsung showcased its 2017 lineup of home audio visual products, including the new Soundbar Sound+, which features a built-in sub-woofer, H7 Wireless Audio and the latest UHD Blu-ray Player. The products deliver a suite of premium features that complement the user experience across multiple devices.
\nSamsung unveiled a truly differentiated line up of home appliances to give consumers more flexibility and choice in how they live their lives. At last year\u2019s MENA Forum, Samsung introducedfirst-of-its-kind products that transformed how people do laundry; including the AddWash which features an additional door to add items during the wash cycle.
\nBringing more flexibility into the laundry room this year, Samsung introduced FlexWash\u2122 to meet the evolving needs of today\u2019s modern families. This two-in-one washer, the largest in its class, is equipped with a 27 inch, up to 23kg capacity front load washer and a3.5kg capacity top load washer enabling consumers to do two separate loads simultaneously or separately.
\nSamsung introduced yet another first to the MENA region, the award-winning Wind-FreeTM wall-mounted air conditioner.
\nWind-Free\u2122 Cooling is Samsung\u2019s new energy-saving technology that maintains a comfortable level of coolness without the unpleasant feeling of cold draftsof air. It achieves this effect by gently dispersing cold air through 21,000 micro air holes, a method thatcreates \u201cstill air\u201d moving at speeds slower than 0.15m\/s.*The Wind-Free two-step cooling system first lowers temperatures in \u2018Fast Cooling Mode\u2019 and then automatically switches to \u2018Wind-Free\u2122 Cooling Mode\u2019 creating \u2018still air\u2019 once the desired temperature is reached. Thishas the potential to reduce energy consumption by up to 72 percent*.
\nSamsung highlighted the flexibility and redefined freshness offered in its refrigerators. The Samsung Twin Cooling Plus RT7000 top-mounted refrigeratorbrings flexibility to consumers with five conversion modes enabling them to choose to maximize or reduce refrigerator space, or save energy depending on their requirements. The unique Triple Cooling System found in Samsung\u2019s T9000 refrigerator with Precise Chef Cooling Technology controls and optimizes the temperature and maximizes humidity to preserve foodby ensuring that it retains its natural flavor and aroma.<\/p>\n","protected":false},"excerpt":{"rendered":"
Karachi: Samsung Electronics Middle East and North Africa (MENA), today, unveiled how it is building on its heritage of innovation to reach higher for consumers during its 7th annual MENA Forum in Singapore. Samsung demonstrated a renewed commitment to consumers unveiling new products that offer increased choice and flexible options, a design philosophy that is […]<\/p>\n","protected":false},"author":1,"featured_media":12900,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-12879","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\n