TLTP
\nCALIFORNIA
\nFacebook will roll out its paid news tab Facebook News in the UK from next month, the company said.
\nThe social media giant, which is facing a government clampdown over its dominance of online advertising in the UK, will pay publishers for content that is not already on its platform. It will help publishers \u201creach new audiences and bring more advertising and subscription opportunities\u201d, the company said in a statement.
\n\u201cFacebook News offers a mix of curated and personalised top stories to deliver informative, reliable and relevant news,\u201d Jesper Doub, Facebook\u2019s director for news partnerships, said.
\nFacebook News was rolled out in the US in June.
\nIn August, the company said the feature will be introduced in new markets including the UK, Brazil, India, France and Germany.
\nThe UK launch will build on the success that Facebook News has seen in the US, where more than 95 per cent of the traffic it delivers to publishers is new audiences that have not interacted with those news outlets in the past, Mr Doub said. Facebook did not disclose the amount of money it is investing in the UK Facebook News programme.
\nThe first group of publishers featured in Facebook News in the UK includes Conde Nast, The Economist Group, Guardian Media Group, Hearst, Midland News Association and Reach, among others. \u201cThese publishers are home to hundreds of the UK\u2019s best known and most loved national and local news brands … will also include content from lifestyle brands such as Red, Harper\u2019s, Cosmopolitan, Wired \u2026 we expect many more partners to join prior to [the] launch,\u201d Mr Doub added.
\nFacebook is currently in negotiations to bring Facebook News to France and Germany, Mr Doub said. \u201cWe will continue to work with publishers in countries where market conditions and regulatory environments invite this kind of investment and innovation.\u201d
\nFacebook News provides timely news digests and highlights original reporting on pressing topics. It also helps people to discover new topics and stories based on the news they read, share and follow. \u201cWe are delighted to extend The Independent\u2019s long standing strategic partnership with Facebook through the UK launch of Facebook News, helping to bring high-quality and trustworthy news to its UK users,\u201d said Zach Leonard, chief executive of The Independent, which has an average monthly global audience of 101 million unique users.
\nFacebook, which has trained 80 journalists across the UK through its $6 million Community News Programme, also announced a year-long extension of the initiative with an additional $3m to support local journalism.<\/p>\n","protected":false},"excerpt":{"rendered":"
TLTP CALIFORNIA Facebook will roll out its paid news tab Facebook News in the UK from next month, the company said. The social media giant, which is facing a government clampdown over its dominance of online advertising in the UK, will pay publishers for content that is not already on its platform. It will help […]<\/p>\n","protected":false},"author":2,"featured_media":140734,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[15],"tags":[],"class_list":["post-159816","post","type-post","status-publish","format-standard","has-post-thumbnail","category-technology"],"yoast_head":"\n