Etisalat becomes the first brand from the MEA region to achieve this global recognition by Brand Finance among 500 global brands
\n Islamabad
\nEtisalat has been ranked as the world\u2019s strongest telecom brand and is the first in the Middle East and Africa (MEA) region to achieve this milestone recognition by Brand Finance, the world\u2019s leading brand valuation authority.
\nWith a telecom portfolio of well over US$ 12.5 billion, Etisalat not only retained its AAA brand rating but also its position in MEA as the strongest brand across all categories and the most valuable brand portfolio.
\nCommenting on the achievement, Eng. Hatem Dowidar, CEO, Etisalat Group, said: \u201cTo be recognised as the world\u2019s strongest telecom brand and as the most valuable telecom brand portfolio in MEA underline the success of our strategic initiatives to build a robust telecom infrastructure that creates added value for our customers wherever we serve. With our relentless focus on being customer-centric, we continue to push our horizons by investing in next generation technology that enhance our service offering and help shape the digital future.\u201d
\nHe added: \u201cIn this digital-first era, our focus is to be agile to meet the evolving requirements of our customers and deliver relevant and flexible services. Since our inception in 1976, we have been led by a vision to create a world-class telecom infrastructure that is central to economic progress.\u201d
\nBrand Finance also named Eng. Hatem Dowidar to the Elite List of Brand Guardians globally, jumping 4 places compared to last year\u2019s ranking. This recognises the ground-breaking initiatives that he launched since he joined Etisalat in September 2015, which played a key role in propelling Etisalat\u2019s business growth. Assuming the role of Group CEO in 2020, he stewarded the company\u2019s growth through the fast-changing telecom and technology landscape following the COVID-19 pandemic. His astute brand stewardship served as the foundation for enhancing Etisalat\u2019s brand reputation as well as employee engagement.
\nDavid Haigh, Chairman and CEO, Brand Finance, said: \u201cGuided by the vision to \u2018drive the digital future to empower societies\u2019, Etisalat is the world\u2019s strongest telecoms brand of 2022, as well as retaining its status as the strongest brand in the Middle East and Africa for the second consecutive year. Etisalat\u2019s brand focuses on togetherness and plays its part by providing a first-class telecoms infrastructure across its footprint. Exceptional rollout of 5G technology has also meant that the Etisalat Group\u2019s portfolio of brands is the most valuable amongst telecoms organisations in the Middle East.\u201d
\nEtisalat\u2019s robust fibre-optic infrastructure enhances the customer experiences across all business operations. The Group leveraged its 46 years of telecoms experience and its investment in telecom infrastructure to enable the progress of the people and business alike, in addition to supporting vital sectors such as healthcare and education, especially following the pandemic.
\nBrand Finance is the world\u2019s leading independent branded business valuation and strategy authority. Founded in 1996 and headquartered in the City of London, it aims to \u2018bridge the gap between marketing and finance.\u2019 Brand Finance evaluates over 5,000 brands across all sectors and geographies every year. The 500 most valuable brands are included in the Brand Finance Global 500 report.<\/p>\n
Earlier, Brand Finance also declared PTCL, an Etisalat subsidiary and the leading telecom operator in Pakistan as the fastest growing brand in Pakistan at a special ceremony held in Barcelona during the Mobile World Congress 2018.<\/p>\n","protected":false},"excerpt":{"rendered":"
Etisalat becomes the first brand from the MEA region to achieve this global recognition by Brand Finance among 500 global brands Islamabad Etisalat has been ranked as the world\u2019s strongest telecom brand and is the first in the Middle East and Africa (MEA) region to achieve this milestone recognition by Brand Finance, the world\u2019s leading […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-241522","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n