Shiza Rabbani
\nSaliha Khalid <\/p>\n
Social selling skills are seemly becoming much more of a \u201cneed to have\u201d than a \u201cnice to have\u201d for sales professionals in Pakistan<\/p>\n
Even as Pakistanmoves toward some prevalence of normalcy, sales, as a field, remains fundamentally distinct than it was just a few years ago. There are a series of novel and emerging sales challenges that salespeople have to rationalize in the context of Pakistan\u2019s sales market. Discussed below are few critical issues concerning various components of sales marketing in our country which requires our attention. These issues are related to strategic dimensions, operational aspects and executionfacingPakistani salespeople in 2022 \u2014 as well as perspective on how to overcome them.
\nAccording to Zoraiz Studios Strategic Channel Account Manager the trend away from in-person interactions that gained momentum in the pandemic is bound to be a game-changer for Pakistan. Salespeople are going to need to adapt their strategies and learn how to establish credibility with a virtual barrier between them and their prospects. Moreover, 2022 is going to be an interesting year for salespeople as the sales landscape has transformed tremendously. Previously, sales reps could go onsite to establish trust and demonstrate why their product was superior to their competition, however due to the transformed sales landscape they\u2019re no longer able to do that. Most companies are still following the hybrid mode, consequently have to figure out a way to build this trust virtually. The salesperson that can capitalize the use of technology in a manner to personalize that messaging virtually will win in 2022. As there are several salespeople reaching out via email and phone calls now as opposed to meeting with people in person, you have to comprehend clever ways to get into these businesses with a personalized approach.
\nThe transition to the new post-COVID world is a challenge at the top of the list for majority of sales and marketing departments in Pakistan for 2022.Throughout the pandemic, we\u2019ve witnessedvarious businesses shifting remote and suspend in-person meetings, resulting in new office culture dynamics fostered over communication tools like Teams and Zoom. The salesforce has also exhibited shifts in marketing and sales strategies with the effectuation of new digital marketing and outreach tools.Moving forward, Pakistan is likely going to see businesses re-evaluating business protocols surrounding remote work and re-establishing their customer acquisition strategies and lead generation. A question many businesses may have incapsulating the latter could be, \u2018Should we maintain our remote sales and marketing efforts or return to in-person meetings? What about trade shows or conferences? Moving ahead, which strategy may be more lucrative and profitable for us as a business?\u2019
\nSocial selling skills are seemly becoming much more of a \u201cneed to have\u201d than a \u201cnice to have\u201d for sales professionals in Pakistan. As per the data obtained from LinkedIn, 78% of social sellers outsell their peers who have failed to capitalize on the use of social media. Furthermore, 18.9% of service message blockers thought that social media marketing is the best driver of sales in 2021 \u2014 email was the only medium that scored higher than that.Salespeople require a tight grip on how to leverage these social platforms like LinkedIn and Twitter for processes like prospecting, sharing relevant content, establishing referrals, and creating clout in their spaces.This challenge isn\u2019t fundamentally new, but it\u2019s as pressing as it has ever been. Therefore, every individual involved in the sales team needs to account for the rising tide of digital transformation. Social media, as a sales resource, isn\u2019t going anywhere \u2014 so it\u2019s in the best interest of businesses to incorporate it into their repertoire if they haven\u2019t already done so.
\n2022 is going to be another crafty year for salespeople in Pakistan. It\u2019s going to bring with it,its share of troubles and hitches, but the hinderance to come are far from insurmountable.So long as sales reps and managers manifest persistence, adaptability, sustainability and a ceaseless commitment to solving problems for the customer. In this manner,they shall be able to handle the challenges of the new sales landscape in Pakistan.<\/p>\n
Writers are the students of SZABIST Islamabad<\/p>\n","protected":false},"excerpt":{"rendered":"
Shiza Rabbani Saliha Khalid Social selling skills are seemly becoming much more of a \u201cneed to have\u201d than a \u201cnice to have\u201d for sales professionals in Pakistan Even as Pakistanmoves toward some prevalence of normalcy, sales, as a field, remains fundamentally distinct than it was just a few years ago. There are a series of […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[20,1606,5385,2927,2926],"class_list":{"0":"post-251701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-article","7":"tag-pakistan","8":"tag-priorities","9":"tag-sales-challenges","10":"tag-saliha-khalid","11":"tag-shiza-rabbani"},"yoast_head":"\n