CALIFORNIA
\nGoogle on Tuesday unveiled a new digital experience on its Arts & Culture platform that features Sudan\u2019s Pyramids of Meroe, using the interactive technologies of the world\u2019s largest internet company. The tour features a virtual walk through the pyramids \u2014 designated as a World Heritage Site by Unesco. It also allows viewers to zoom in on their inscriptions using Google\u2019s Street View panoramic imagery, the California-based company said, The National reported.
\nThe Meroe experience, which is available in English, Arabic, German, French and Spanish, also brings the pyramids closer by using augmented reality models Google launched specifically for the project. The \u201cimmersive experience [will] help people around the world learn more about the Kingdom of Kush and its culture in an engaging way\u201d, said Mariam Dabboussi, product marketing manager at Google, referring to the ancient realm along the Nile Valley that is considered a cradle of civilisation.
\nVirtual tours have gained momentum in recent years, providing experiences similar to the real thing without a person being physically present. The market size for the global virtual tour industry is expected to reach about $24 billion by 2028 at an annualised growth rate of 31 per cent from 2021 to 2028, Adroit Market Research has said.
\nHistoric locations in the Middle East and North Africa have been the subject of a number of virtual tours recently, including Baalbek Reborn: Temples, an app that features the Roman Heliopolis of Baalbek in Lebanon, and Preserving Egypt\u2019s Layered History, a platform \u2014 also backed by Google \u2014 offering virtual tours of Egypt\u2019s famous spots.
\nUnesco has also curated dedicated content to learn more about Meroe\u2019s archaeological site, Gebel Barkal, and the sites of Napatan region, and Sudan\u2019s Sanganeb Marine National Park, Google said.
\nThe Meroe experience is Google\u2019s latest effort to help share the culture and heritage of Mena with the world. The company has been digitalising imagery used in virtual experiences for over 20 historical landmarks and sites \u2014 including the Sheikh Zayed Grand Mosque in Abu Dhabi and the Petra in Jordan \u2014 since 2013.
\nGoogle Arts & Culture, formerly known as the Google Art Project, is a non-profit initiative working with cultural institutions and artists globally to preserve the world\u2019s art and culture, shifting them to online platforms for easier access.
\nIts \u201cExperiments\u201d platform collections feature artificial intelligence and digital well-being to creativity and culture, the last of which the Meroe project is part of. <\/p>\n","protected":false},"excerpt":{"rendered":"
CALIFORNIA Google on Tuesday unveiled a new digital experience on its Arts & Culture platform that features Sudan\u2019s Pyramids of Meroe, using the interactive technologies of the world\u2019s largest internet company. The tour features a virtual walk through the pyramids \u2014 designated as a World Heritage Site by Unesco. It also allows viewers to zoom […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-261121","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n