\nTherefore, tireless working to make Pakistan tobacco free, Chromatic Trust has launched their second round of awareness campaign involving youth to send clear message that tobacco in any form is unacceptable through post cards.
\nIn this Chromatic\u2019s digital campaign Pakistan\u2019s youth between age 8 to 25 is encouraged to use their creative minds to design postcard digitally on Photoshop, illustrator or any other software demanding ban on nicotine pouches and other modern tobacco products. The designs will be short listed by renowned celebrities and art analysts. The winning post card will be awarded Rs50,000 while runner up will get cash prize of Rs25,000. The participants will be sending their designs to the Chromatic Trust through twitter, facebook, instagram or email.
\nCEO Chromatic Trust, Shariq M. Khan while speaking to media said that in a country with a majority young population it is unacceptable to have such prevalence of modern tobacco products. This competition represents the true voices of our youth and aims to make them aware of the menace of modern tobacco products. \u201cInvolving youth in awareness campaign like these where adults and teen-agers are taking anti-tobacco initiatives in their hands has proved successful in kicking tobacco consumption habit and dissuade hundreds of thousands of young people from taking it up\u201d, Mr Shariq said.
\nThe postcard campaign is continuity of last year\u2019s Chromatic\u2019s awareness drive through which the trust\u2019s message was conveyed to millions of children across Pakistan about the dangers of smoking and how it harms their precious health. The success of last year\u2019s competition compelled Chromatic to continue their efforts through social and digital media with an aim to aware youth about the side effects of tobacco products especially nicotine pouches.
\n\u201cIt was through our continued efforts that convinced the government to increase tax on tobacco which was a big achievement in last four years\u201d, Mr Shariq told media.
\nTreasuring the spirits, creative minds and productivity of participants the designs will be presented to Prime Minister of Pakistan and media for mass awareness.
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