New TV and online advertising campaign takes playful look at the airline\u2019s Fly Better philosophy
\nIslamabad
\nFollowing in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates latest brand ambassador Gerry the Goose is inviting customers to take a gander at the benefits and services of the world\u2019s largest international airline, and choose to \u2018Fly Better\u2019.
\nFrom September, the global ad campaign will be in full flight across the USA and Europe, reminding customers that Emirates provides an \u2018impeckable\u2019 travel experience on-board with award-winning in-flight entertainment, world-class cabin crew, regionally inspired cuisine and acclaimed beverages.
\nTo compliment the \u2018best-in sky\u2019 offering, Emirates also offers an impressive on-ground experience\u2013 through a myriad of online and home check-in options, chauffeur-driven airport transfers and outstanding lounges.
\nThe campaign storyline follows Gerry as he ruffles feathers by deciding to Fly Better aboard a comfortable and sophisticated Emirates Premium Economy cabin, while his migrating bird-brethren are in \u2018fowl humour\u2019 after a long and tiring flight by wing.
\nGerry is spotted smugly bypassing his counterparts as they fly outside the plane window, while he indulges in a delicious meal and reclines in his spacious seat to enjoy \u2018The Goose, The Bad and The Ugly\u2019 movie on his 13.3\u201d personal entertainment screen.
\n\u2018In terms of the qualities and profile we look for in our brand ambassadors \u2013 we are spreading our wings,\u2019 said SVP of Marketing & Brand at Emirates, Richard Billington.
\n\u2018Gerry is a savvy traveller who knows what he wants and where he wants to go- but he\u2019s adamant he\u2019ll do it in style, with luxury and comfort as a priority. Having witnessed his seamless travel experience, we are confident that next time his friends will choose to Fly Better.\u2019
\nGerry the Goose Bio
\nGerry\u2019s career began in Emirates Headquarters in Dubai, where the concept of his journey was ideated and began to take flight. Then onto to Untold Studios in London, where initial 3D models of geese were brought to life via Computer-Generated Imagery (GCI).
\nThe CGI and filming process took 14 weeks and involved a talented team finessing every feather along with lighting and texture, while ensuring carefully created movements brought the character to life.
\nThis included time to animate Gerry\u2019s friends, a shoot in London to capture the nature scenes, and a shoot on board Emirates\u2019 aircraft in Dubai.
\nRelatively new to the acting scene, Gerry cites his career highlight so far as being featured in the Emirates TV ad campaign. The ad will run in 25 countries for one month, starting with the USA on the 30th August, followed by Europe.
\nThroughout filming, Gerry collaborated with British voiceover talent Michael Cronin to capture the dulcet tones of an experienced nature documentarist.
\nGerry\u2019s species heritage is Canada goose (Branta canadensis), large wild geese with black heads and necks, white cheeks, white under the chin, and a brown body. They are native to the arctic and temperate regions of North America, found during migration across the Atlantic in northern Europe.
\nGerry the Goose admires the acting work of Ryan Gosling, who he says \u2018gives him goose bumps\u2019.<\/p>\n","protected":false},"excerpt":{"rendered":"
New TV and online advertising campaign takes playful look at the airline\u2019s Fly Better philosophy Islamabad Following in the footsteps of iconic film and TV personalities Jennifer Aniston, Chris Hemsworth and Jeremy Clarkson, Emirates latest brand ambassador Gerry the Goose is inviting customers to take a gander at the benefits and services of the world\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":218152,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[1080,1389,10773],"class_list":{"0":"post-284869","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-national","8":"tag-campaign","9":"tag-emirates","10":"tag-feather"},"yoast_head":"\n