Islamabad
\nIn 2021, Spotify landed in Pakistan with style. Fast forward to 2023 and the music streaming service is celebrating 2 years of revolutionizing the local musical landscape.
\nFrom bringing fresh talents under the spotlight to showcasing some of the country\u2019s leading female artists on billboards in Times Square, NYC, Spotify has redefined the outlook of Pakistani music both at home and abroad registering a 217% increase in musical exports over time.
\nMusic beyond borders – Top Exports from Spotify
\nIn line with its 2nd Anniversary celebrations, Spotify is highlighting listener data-based insights that underline the resounding reach of tracks, artists and genres not just locally but globally as well.
\nAtif Aslam became the most exported artist through Spotify over the last two years. Rahat Fateh Ali Khan, the legendary Nusrat Fateh Ali Khan, Shafqat Amanat Ali and Ali Sethi made it to the list of top 5 most streamed artists whose international reach has grown phenomenally on the music streaming service since Spotify\u2019s launch 2 years ago.
\nBringing Fresh Voices to the Spotlight
\nFresh Finds, a playlist collection that showcases the best emerging artists that span a range of genres, has propelled some brilliant voices to global acclaim.
\nOften unsigned and up-and-coming in their careers, many young artists first meet their audiences through Fresh Finds.
\nAbdul Hannan, the first artist to feature on Fresh Finds Pakistan is a prime example with two of his tracks, \u201cBikhra\u201d and \u201cIraaday\u201d trending on Spotify\u2019s Chart, Top Songs Pakistan. \u201cBikhra\u201d peaked at number 1 on the playlist recently, while \u201cIraaday\u201d has constantly been in the Top 3 on Spotify Pakistan Charts.
\nCollaborating on \u201cBikhra\u201d and \u201cIraaday\u201d, Rovalio has been Hannan\u2019s constant companion. It comes as no surprise then that he secured the second spot on the list followed by Hassan & Roshaan, Rozeo and Izzchughtai completing the top 5 list.
\nPakistani Women Musicians Conquering the World through EQUAL
\nAnd that\u2019s just the tip of the iceberg. Spotify launched EQUAL Pakistan, a designated platform to promote women musicians from Pakistan on the global stage, in March 2022.
\nEvery month, a local voice is selected as Ambassador of the Month and flaunted before the world on a digital billboard in Times Square, NYC.
\nFrom Pakistan\u2019s first Grammy winner, Arooj Aftab to Shae Gill, the global sensation responsible for Pasoori, Spotify has acknowledged some of the most game changing female artists in the country.
\nFollowing Shubh, Shae Gill was second amongst new artists according to data from the music streaming giant.
\nThe Charts Toppers
\nSince its launch in Pakistan, Spotify has become the go-to platform for music lovers in the country. The constantly growing music streams and the fact that Spotify was the most downloaded app in Pakistan in 2022, as per Data Darbar, are testament to that.
\nAccording to data revealed by the streaming service on its 2nd Anniversary, Pasoori continues to reign supreme as the most streamed track locally, followed by Bikhra, and Iraaday. Kaifi Khalil\u2019s Kahani Suno 2.0 has gained several places in the last couple of months making its way into the top four local songs in the country. Amongst artists, Atif Aslam is perched at the top followed by Young Stunners, Hassan Raheem, Abdul Hannan and Asim Azhar, completing the top 5 most streamed artist\u2019s list.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad In 2021, Spotify landed in Pakistan with style. Fast forward to 2023 and the music streaming service is celebrating 2 years of revolutionizing the local musical landscape. From bringing fresh talents under the spotlight to showcasing some of the country\u2019s leading female artists on billboards in Times Square, NYC, Spotify has redefined the outlook […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-315235","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-national"},"yoast_head":"\n