Karachi
\nBazaar, Pakistan\u2019s leading B2B e-commerce platform for 5M+ businesses, launches Bazaar Prime – its exclusive market distribution arm for retail suppliers and manufacturers.
\nBazaar\u2019s B2B platform provides procurement, fulfilment, digital lending, and supply chain products to retailers and manufacturers in Pakistan.
\nSince its inception two years ago, Bazaar has raised over $100m in venture financing and has scaled to become the leading tech enabled distributor in the country with the widest footprint across 50 cities and towns. With its deep technology stack, Bazaar provides hundreds of suppliers direct access to underserved merchants across several categories.
\nOn top of its existing marketplace network, infrastructure and technology stack, Bazaar Prime offers exclusive distribution to brands in designated markets.
\nThis provides brands a 24\/7 ordering capability instead of booking by agents during work hours, greater coverage in their active cities, access to new markets, real-time data insights, increased cost-efficiency and dedicated resources and operational setup.
\nHamza Jawaid, the co-founder of Bazaar, mentions, \u201cBazaar Prime is a game-changer for brands seeking to improve their coverage and distribution in the market.
\nBy leveraging this partnership, brands can tap into a wealth of resources and tools that enable them to optimise their operations, enhance their customer reach, and ultimately drive business growth.\u201d
\nBazaar Prime has already launched strategic partnerships with category leading brands such as Reckitt, Philip Morris, PepsiCo bottlers, Mughal Rice, Tapal, Milkfields, Ana Batla and RealMe.
\n\u201cEffective communication and improved customer relations are crucial for any business to thrive. By digitising the user experience, Bazaar has increased customer satisfaction and loyalty.
\nBazaar Prime has been able to improve our coverage in white spaces through increased efficiency, cost saving, improved accuracy and better customer service. As a result, our business has grown by 20% month on month in the 12 months\u201d said Abbas Hussain, Head of E-commerce at Reckitt.
\nBazaar is further expanding its network to over 100 cities and towns in Pakistan, allowing cost efficient access to underserved and remote towns.
\nThis enables retail brands to strengthen their presence and cater to untapped markets, solving for demand supply inefficiencies. Given how the current distribution landscape has been dominated by legacy distributors, Bazaar\u2019s entry into the space will help brands accelerate their reach across Pakistan, while enabling the company to cement its space in the massive B2B retail economy of the country.
\nAhmed Siyadat, Managing Director for Bazaar Retail says \u201cOur speed and agility in setting up a tech enabled exclusive distribution is unmatched.
\nFrom Mardan to Khairpur, we are present across all of Pakistan and with Bazaar Prime, our partners are able to leverage our expertise to really scale their businesses\u201d.<\/p>\n","protected":false},"excerpt":{"rendered":"
Karachi Bazaar, Pakistan\u2019s leading B2B e-commerce platform for 5M+ businesses, launches Bazaar Prime – its exclusive market distribution arm for retail suppliers and manufacturers. Bazaar\u2019s B2B platform provides procurement, fulfilment, digital lending, and supply chain products to retailers and manufacturers in Pakistan. Since its inception two years ago, Bazaar has raised over $100m in venture […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-323701","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n