Sanam Marvi\u2019s \u2018Aye Khuda\u2019 makes it to EQUAL Pakistan\u2019s playlist as she gets featured as the program\u2019s Ambassador of the Month
\n Islamabad
\nAs Muslims around the world continue to cherish and celebrate the blessed month of Ramadan, embracing spirituality, togetherness, and gratitude, Spotify celebrates the essence of this grand occasion by amplifying this journey of emotions and holiness for its listeners through a dedicated Ramadan hub. The audio streaming service is offering users the unique opportunity to embody the essence of this holy month through personalized and creatively-curated playlists for all Ramadan moments.
\nAnd the chain of exciting announcements continues with the EQUAL Pakistan Ambassador for April, and the face that will light up a digital billboard on Times Square, NYC this time, is none other than the titan of Sufi music, Sanam Marvi. Marking the occasion of Ramadan, Sanam Marvi has released a new soulful kalam, \u201cAye Khuda\u201d, that will also be featured on Spotify\u2019s EQUAL Pakistan playlist.
\nRevered throughout Pakistan and beyond, Sanam Marvi is a legend with a career spanning almost 14 years. Singing in Urdu, Sindhi, Punjabi, and Saraiki, she offers a uniquely beautiful interpretation of Sufi poetry supported by an unbelievable vocal range. Trained by her father, classical music legends Abida Parveen and Ustad Fateh Ali Khan, Sanam spent her childhood singing at festivals and shrines across Pakistan.Her music has reached Bollywood and earned her recognition from UNESCO as well as Pakistan\u2019s highest civilian award.
\nFrom recitations of the Holy Quran to soulful kalaams, Spotify\u2019s playlists showcase its relevance for every moment. According to data made available by the audio streaming service, listeners gravitate toward recitation of the Quran peaking at 6:00 AM during Ramadan. Ismail An Nouri\u2019s recitation of Surah Al-Kahf, Rehman, Waqiah, Mulk and Yaseen tops the list of the most streamed track during the month followed by Mishary Rashid Alafasy\u2019s recitation of the same Surahs.
\n\u201cAt Spotify, we embrace the spirit of Ramadan alongside our listeners,\u201d said Rutaba Yaqub, Senior Manager Editorial, Pakistan, Sri Lanka, & Bangladesh. \u201cOur Ramadan Hub has a collection of soulful prayers that entice listeners and Salam! is amongst the most streamed playlists. The collection of kalaams titled Hamd-o-Naat is also visibly popular among the listeners featuring the legend Junaid Jamshed\u2019s Mera Dil Badal De, Illahi Teri Chaukhat Per, and Ae Nabi Pyare Nabi in top 5 along with Hafiz Ahmed Raza Qadri\u2019s Dar e Nabi Par and Zulfiqar Ali\u2019s Hum Madinay Se Allah,\u201d she added further.
\nIn addition to religious sentiments, Ramadan is also about gratitude and joy. This reflects in the three most popular moods during the month which are \u2018chill\u2019 followed by \u2018happy\u2019 and \u2018free\u2019. Moreover, Spotify revealed some more interesting insights about listenership during this time revealing that while listenership among male users decreases from 52% to 51.3% during Ramadan, the percentage for female streamers increases from 44.1% to 44.8%.
\nMillennials, or specifically the age group between 18 and 24 are the most avid streamers on Spotify with 46.6% listeners falling in this category during Ramadan. The age group of 25 – 29 comes next with 19% followed by 15 – 17-year-olds who are 11.5% and 30 – 34-year-olds who make up 10.3% of the total audience base. Another interesting data point revealed by Spotify shows that streaming numbers start increasing at 09:00 pm in Pakistan. Streaming peaks at 10:00 pm and remains strong till 02:00 am. This showcases how listenership enhances at times that reflect unique Ramadan routines of the users.<\/p>\n","protected":false},"excerpt":{"rendered":"
Sanam Marvi\u2019s \u2018Aye Khuda\u2019 makes it to EQUAL Pakistan\u2019s playlist as she gets featured as the program\u2019s Ambassador of the Month Islamabad As Muslims around the world continue to cherish and celebrate the blessed month of Ramadan, embracing spirituality, togetherness, and gratitude, Spotify celebrates the essence of this grand occasion by amplifying this journey of […]<\/p>\n","protected":false},"author":2,"featured_media":324885,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-324845","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-national"},"yoast_head":"\n