KARACHI
\nEnglish Biscuit Manufacturers (Pvt) Ltd. (EBM), one of the leading FMCG companies in Pakistan, won eight trophies across various categories at the Pakistan Effie Awards 2023.
\nThis solidifies EBM\u2019s strategic prowess as a marketing thought leader, with effective work garnering admiration across the marketing and advertising fraternity. Effie Pakistan is part of the global Effie award, which honours the most significant achievement in effective marketing communications.
\nThree new product innovation campaigns won trophies; Gold for the Peek Freans Gluco Teddy, Bronze for the Peek Freans Sooper Soft Bakes, and Silver for Peek Freans RIO\u2019s new offering, Double Chocolate.
\nEBM also went on to win a Bronze in Sustained Success for Peek Freans Sooper, and two Silver and Bronze trophies, for the Gluco Kahani platform launch, which creates engaging content in Urdu for Pakistani children who are losing touch with the language.
\nFurthermore, this past year EBM has been building inclusive societal narratives, to drive behaviour change with campaigns like \u2018Reading the Rights\u2019 – centered on educating girl children and enabling them to know their universal human rights – and \u2018Kaisi Ho Maa,\u2019 that urges society to be empathetic to mothers, for all their efforts and care.
\nDr. Zeelaf Munir, Managing Director and CEO of EBM, expressed her joy on the immense achievement; \u201cAt EBM, our focus is always on building strong brands.
\nOur aim is to foster the best-in-class marketing practices that integrate consumer insights, creativity, and purpose and reflect the significant difference in our brand communication.
\nI would like to thank the talented marketing team of EBM, and all our communications partners, who never compromise on content quality. We should continue on our mission to reach people\u2019s hearts and spark meaningful conversations and reach new heights.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
KARACHI English Biscuit Manufacturers (Pvt) Ltd. (EBM), one of the leading FMCG companies in Pakistan, won eight trophies across various categories at the Pakistan Effie Awards 2023. This solidifies EBM\u2019s strategic prowess as a marketing thought leader, with effective work garnering admiration across the marketing and advertising fraternity. Effie Pakistan is part of the global […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-336433","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n