Authorities intervene to halt \u2018unauthorised work\u2019 but later say no crime has been committed
\n San Francisco
\nElon Musk has faced a hiccup in his drive to rebrand Twitter as X after police stopped work to remove the old name from the sign at the company\u2019s San Francisco headquarters.
\nOn Monday, workers were seen removing the first letters of the word Twitter before the local police department stopped them from continuing the \u201cunauthorised work,\u201d according to an alert sent by the department.
\nAccording to police, the social media firm had failed to communicate with security and the building\u2019s owner its plans to remove the sign at the Market Street headquarters. Police were then called amid the confusion, though later concluded that no crime had been committed.
\nAfter the initial work by a worker on a cherrypicker, only the blue bird and the letters \u201cer\u201d were left on one side of the sign.
\nMusk announced on Sunday that Twitter\u2019s new logo, an X, was going live to replace the distinctive bird logo. The site\u2019s billionaire owner tweeted: \u201cAnd soon we shall bid adieu to the Twitter brand and, gradually, all the birds.\u201d
\nMusk has renamed conference rooms at the headquarters to incorporate the letter \u201cX\u201d, according to photos seen by the New York Times. One room has been renamed \u201cs3xy\u201d, while another is called \u201ceXposure\u201d.
\nThe Tesla CEO shared a photo of the new \u201cX\u201d logo being projected on Twitter\u2019s headquarters. The logo, which Musk appealed to his millions of followers for, was posted by Twitter user Sawyer Merritt, the co-founder of a sustainable clothing business, who tweeted that the font had been used for a discontinued podcast.
\nThe switch to the name X is the latest and perhaps most controversial change introduced to the site by Musk since he bought the social media platform for $44bn last year.
\nLinda Yaccarino, who was appointed as Twitter chief executive in May, said in a tweet about the rebranding on Monday: \u201cIt\u2019s an exceptionally rare thing \u2013 in life or in business \u2013 that you get a second chance to make another big impression. Twitter made one massive impression and changed the way we communicate. Now, X will go further, transforming the global town square.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Authorities intervene to halt \u2018unauthorised work\u2019 but later say no crime has been committed San Francisco Elon Musk has faced a hiccup in his drive to rebrand Twitter as X after police stopped work to remove the old name from the sign at the company\u2019s San Francisco headquarters. On Monday, workers were seen removing the […]<\/p>\n","protected":false},"author":2,"featured_media":345471,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-345459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world"},"yoast_head":"\n