{"id":365891,"date":"2023-11-04T09:17:23","date_gmt":"2023-11-04T04:17:23","guid":{"rendered":"https:\/\/leadpakistan.com.pk\/news\/?p=365891"},"modified":"2023-11-04T09:17:23","modified_gmt":"2023-11-04T04:17:23","slug":"fariha-pervez-and-asteria-illuminate-times-square-nycs-digital-billboard","status":"publish","type":"post","link":"https:\/\/leadpakistan.com.pk\/news\/fariha-pervez-and-asteria-illuminate-times-square-nycs-digital-billboard\/","title":{"rendered":"Fariha Pervez and Asteria Illuminate Times Square, NYC\u2019s Digital Billboard"},"content":{"rendered":"<p>Islamabad<br \/>\nEQUAL Pakistan, a Spotify program dedicated to empowering female artists, has highlighted its ambassadors for September and October 2023 in a towering fashion. With Fariha Pervez, the famed \u201cPatang Baaz Sajna\u201d singer lighting up a digital billboard on Times Square, NYC for September followed by Asteria, a captivating figure in Pakistan\u2019s music scene, the program has continued a legacy of highlighting female musicians who have and are continuing to make an impact on the local music scene.<br \/>\nAsteria, the pop musician renowned for her captivating blend of pop and indie pop, was the latest EQUAL Pakistan Ambassador with her track \u201cNishaan\u201d being featured on the EQUAL Pakistan playlist.<br \/>\nHer emotionally charged lyrics and distinctive sound have earned her a dedicated fan following. Asteria\u2019s catalog is filled with mesmerizing tracks, including hits like \u201c1:45,\u201d \u201cMonaco,\u201d \u201cThe Palms,\u201d and \u201cDawn.\u201d Each song showcases their versatility and originality within the pop genre.<br \/>\nExpressing her excitement, Asteria stated: \u201cBeing Spotify\u2019s EQUAL Ambassador for Pakistan for October 2023 is genuinely an honour for me. As a songwriter, producer and multi-instrumentalist who has been releasing songs as Asteria for over 2 years now, being recognised for my craft like this is an amazing moment for me.<br \/>\nThis is important to me personally as well because growing up, I barely saw women &#8211; people like me &#8211; making the music I listen to. I rarely saw female guitarists, instrumentalists, producers, or even just songwriters making music in the genres I loved listening to &#8211; rock, indie, and alternative, namely.<br \/>\nI\u2019m super grateful to Spotify. Their initiatives to promote female artists across the region is definitely important; they are creating opportunities for women to be elevated and celebrated for their hard work and art.\u201d<br \/>\nFariha Pervez is a name that needs no introduction. The iconic Pakistani pop singer-songwriter is known for her timeless music and unwavering dedication to her craft and has captured the hearts of audiences throughout her illustrious career.<br \/>\nHer musical journey began in the mid-90s, and her debut album, \u201cNice &#038; Naughty,\u201d marked the inception of her successful voyage.<br \/>\nAs part of the celebrations, her track \u201cSilsilay Tor Gaya\u201d was also featured on the EQUAL Pakistan playlist in September.<br \/>\n\u201cI feel honoured to be the ambassador for the month of September for Spotify EQUAL Pakistan,\u201d said Fariha Pervez while expressing what this opportunity means to her and the artist fraternity. \u201cI personally feel this is important. Women need more representation in our society and we need more platforms like Spotify which can help raise our voice not only in Pakistan but globally. We need to empower not individually but collectively, and Spotify giving this space helps many women around Pakistan to express themselves freely without any restrictions or limitations. I only hope that more such platforms are given to the many women out there across Pakistan. I am immensely happy to represent women, women from my country,\u201d she added further.<br \/>\nEQUAL Pakistan continues to shine a spotlight on exceptional female artists, ensuring their voices are heard and celebrated on a global platform.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Islamabad EQUAL Pakistan, a Spotify program dedicated to empowering female artists, has highlighted its ambassadors for September and October 2023 in a towering fashion. With Fariha Pervez, the famed \u201cPatang Baaz Sajna\u201d singer lighting up a digital billboard on Times Square, NYC for September followed by Asteria, a captivating figure in Pakistan\u2019s music scene, the [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":365920,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,4],"tags":[],"class_list":{"0":"post-365891","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-entertainment","8":"category-national"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Fariha Pervez and Asteria Illuminate Times Square, NYC\u2019s Digital Billboard<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpakistan.com.pk\/news\/fariha-pervez-and-asteria-illuminate-times-square-nycs-digital-billboard\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Fariha Pervez and Asteria Illuminate Times Square, NYC\u2019s Digital Billboard\" \/>\n<meta property=\"og:description\" content=\"Islamabad EQUAL Pakistan, a Spotify program dedicated to empowering female artists, has highlighted its ambassadors for September and October 2023 in a towering fashion. 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