RADAR Pakistan turns one, Spotify launches RADAR Festival showcasing remarkable growth in local music
\nIslamabad
\nIslamabad: Spotify is commemorating the one-year anniversary of its groundbreaking RADAR Pakistan program, a program designed as a way to support emerging artists. It gives creators a global platform to help grow their careers and reach new and existing fans through bespoke social content, marketing, and editorial opportunities. Over the past year, Spotify\u2019s RADAR program in Pakistan has effectively propelled these talented artists to new heights, fostering remarkable growth not only in terms of listeners but also in exposure.
\nRADAR Pakistan Celebrates First Year with Featured Artists Hasan Raheem, Taha G, Maanu, and Hassan & Roshaan
\nThroughout its first year in Pakistan, RADAR announced four featured artists, one for each quarter, with Hasan Raheem, Taha G, Maanu and Hassan & Roshaan emerging as the flag bearers for the program. Listeners can enjoy all their music at the \u2018RADAR Pakistan 1 Year Anniversary\u2019 destination on Spotify.
\nStarting this quarter you\u2019ll notice RADAR\u2019s new look gracing the program\u2019s global collection of playlists, as well as billboards, platform marketing, and social content.
\nFeaturing a distinctive paper cutout visual identity, RADAR will put a strong focus on bringing rich storytelling to the mix in addition to a prominent feature on the RADAR playlists.
\nWith videos that show who tomorrow\u2019s stars are, what inspires them, and what keeps them going, listeners can step into the world of their new favorite creators.
\nOver the past year, the RADAR Pakistan playlist has achieved a remarkable number of streams, capturing the attention of listeners from 74 different countries. The majority of these streams, a resounding 91%, originate from Pakistan, underscoring the passionate support and fervor for local music. India, USA, Canada, and UK round off the top five countries contributing to this global listenership.
\nThe RADAR Pakistan playlist has also seen an impressive increase in followers, growing by an average of 33% each month. This highlights the rapid expansion of its reach and the significant influence it wields in promoting local artists on a global scale. Notably, 43% of RADAR Pakistan listeners belong to the age group of 18-24, reflecting the program\u2019s profound appeal to a vibrant and youthful audience.
\n\u201cWe are proud as Spotify Pakistan to launch the first ever RADAR Festival from around the world, it\u2019s monumental in so many ways. Since launching RADAR Pakistan we\u2019ve showcased Pakistani artists in iconic OOH locations around the world, we introduced emerging Pakistani talents to a global audience & now showcased the first RADAR Festival on home ground.\u201d Khan FM, Artists and Label Partnership Manager for Pakistan, Sri Lanka & Bangladesh commented. \u201cThe future looks bright & even more spectacular because a program like RADAR Pakistan not only engages the artists but the wider creator community such as filmmakers, photographers, event organizers and more\u201d
\nIn 2023, the most played artists on the RADAR Pakistan playlist include Hasan Raheem, Taha G, Maanu, Abdul Hannan, and Hassan & Roshaan, among others. Similarly, the most played tracks on the playlist for the same year include hits like Maanu\u2019s \u201c4U,\u201d Hassan & Roshaan\u2019s \u201cBandhan\u201d and \u201cSukoon,\u201d Hasan Raheem\u2019s \u201cJoona,\u201d Taha G\u2019s \u201cDil Kay Isharay\u201d and many more, which continue to captivate the audience.
\nAs part of the celebrations surrounding this one-year milestone, Spotify proudly hosted the first-ever RADAR Fest globally at the LUMS Campus in Lahore. This event featured riveting performances by all four RADAR artists: Hasan Raheem, Taha G, Maanu, and Hassan & Roshaan. The event was a night full of music and discovery as the music streaming service once again showcased how it continues to champion the bright future of Pakistani music.<\/p>\n","protected":false},"excerpt":{"rendered":"
RADAR Pakistan turns one, Spotify launches RADAR Festival showcasing remarkable growth in local music Islamabad Islamabad: Spotify is commemorating the one-year anniversary of its groundbreaking RADAR Pakistan program, a program designed as a way to support emerging artists. It gives creators a global platform to help grow their careers and reach new and existing fans […]<\/p>\n","protected":false},"author":2,"featured_media":368282,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-368266","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\n