Islamabad
\nCricket stands as one of the strongest binding forces in our nation\u2019s fabric. The increasing number of young women eager to showcase their cricketing talent has not gone unnoticed. Cadbury Dairy Milk Pakistan has embarked on a groundbreaking partnership with the Pakistan Cricket Board (PCB) and Khelo Kricket to support female cricketers in the country.
\nIn line with the brand\u2019s purpose of goodness and generosity, Cadbury Dairy Milk has committed to supporting women cricketers as an Associate Sponsor, aiming to inspire the next generation of female cricketers in Pakistan by shedding a brighter and more equitable spotlight on the National Women\u2019s Cricket Team. Customized packs were created, each featuring star players from Pakistan\u2019s Women Cricket Team not just as players but as beacons of aspiration.
\nTo bolster support for women cricketers, Cadbury Dairy Milk has launched the \u201cGet in the Game\u201d campaign, targeting the parents of these sportswomen. The campaign aims to create a powerful and thought-provoking narrative, emphasizing the significance of parent support for female participation in cricket.
\nSami Wahid, Managing Director, Mondelez Pakistan, shared his sentiments, \u201cFor me, the most significant factor is the empowerment of genuinely talented young sportswomen who have all the potential to make a mark globally. I could not be happier to carry on the legacy of equitable opportunities that Mondelez identifies with. Cadbury Dairy Milk\u2019s \u2018Get in The Game\u2019 is a wave of change, a surge of inspiration, and a bright new future for our young girls.\u201d
\nThe scholarship program, introduced by Cadbury Dairy Milk Pakistan, will be executed by Khelo Kricket. It will be rolled out in Karachi, Lahore, and the twin cities of Rawalpindi and Islamabad, with the primary goal of providing a level playing field for aspiring women cricketers in Pakistan. The response has been overwhelming; the brand has received over 1700 entries from girls interested in applying for the scholarship program, providing insights into its mechanics and benefits.
\nThis pioneering partnership between Cadbury Dairy Milk, PCB, and Khelo Kricket is a significant step towards fostering gender equality and nurturing talent in women\u2019s cricket. It is poised to make a lasting impact by empowering women cricketers to contribute to the growth of cricket in Pakistan and highlighting the country\u2019s potential for equitable opportunities in sports.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad Cricket stands as one of the strongest binding forces in our nation\u2019s fabric. The increasing number of young women eager to showcase their cricketing talent has not gone unnoticed. Cadbury Dairy Milk Pakistan has embarked on a groundbreaking partnership with the Pakistan Cricket Board (PCB) and Khelo Kricket to support female cricketers in the […]<\/p>\n","protected":false},"author":2,"featured_media":369412,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":{"0":"post-369393","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-sports"},"yoast_head":"\n