ISLAMABAD
\nThe SPA brings together VISA the world\u2019s leader in digital payments with its network of networks strategy and VRG technological innovation, in particular incorporating SBP and PTA\u2019s nearly 9 million in their innovative Asaan Mobile Account (AMA) Scheme to help empower the digitization of payment services in Pakistan and VISA\u2019s Central Europe, Middle East and Africa (CEMEA) Region. The VISA and VRG partnership seeks to address the World Bank and Pakistan\u2019s \u201cNational Financial Inclusion Strategy\u201d (NFIS) initiative in addressing the specific financial needs and preferences of the local population particularly women, in tailoring digital payment solutions to match the diverse demands of Pakistan and VISA\u2019s CEMEA region.
\nThis innovative strategic collaboration is a step towards driving digital transformation across the government sector in support of Pakistan\u2019s cashless future agenda.
\nThe aim is to emphasize the importance, particularly in emerging markets, of financial inclusion and women empowerment while providing financial institutions and their customers with more choices when making payments while improving the end-to-end speed, transparency and better customer experience.
\nThe SPA primarily focusses on streamlining fragmented aspects of the financial ecosystem using the technological strengths of both entities.
\nBy leveraging VISA\u2019s global reach and VRG\u2019s understanding of the local market dynamics, showcased on World Economic Forum\u2019s (WEF) SPOTLIGHT DAY by its EDISON ALLIANCE recently, the agreement intends to bring more individuals and businesses into the formal financial system by integrating VISA\u2019s payment infrastructure and technologies with VRG\u2019s innovative financial products and services with a customer-centric approach.
\nThis seamless and efficient VISA and VRG\u2019s digital payment ecosystem will ultimately benefit consumers and businesses throughout Pakistan and VISA\u2019s CEMEA Region.<\/p>\n","protected":false},"excerpt":{"rendered":"
ISLAMABAD The SPA brings together VISA the world\u2019s leader in digital payments with its network of networks strategy and VRG technological innovation, in particular incorporating SBP and PTA\u2019s nearly 9 million in their innovative Asaan Mobile Account (AMA) Scheme to help empower the digitization of payment services in Pakistan and VISA\u2019s Central Europe, Middle East […]<\/p>\n","protected":false},"author":2,"featured_media":371196,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-371172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-national"},"yoast_head":"\n