Islamabad
\nIn a ground-breaking move, Daraz, Pakistan\u2019s leading e-commerce platform has teamed up with global payments technology company Visa to introduce co-branded cards for e-commerce usage.
\nThis strategic alliance is set to transform the online shopping landscape in Pakistan for consumers by leveraging Daraz\u2019s dedication to a secure and user-friendly digital shopping environment and Visa\u2019s advanced technological solutions.
\nThe introduction of these co-branded cards aims to enhance the online shopping experience and marks a significant stride in increasing financial inclusion across Pakistan. Daraz, with its vast user base of 34 million monthly active users, is uniquely positioned to facilitate access to banking services, helping to pivot the nation towards a more cashless economy.
\nThis initiative is a significant leap forward in making digital commerce more accessible, secure, and rewarding for Pakistani consumers, aligning with the country\u2019s vision of a digital-first economy.
\nThese innovative cards will come loaded with exclusive benefits including discounts, shopping offers and privileges to access selected services. As with all Visa cards, consumers will enjoy secure, quick, and seamless transactions.
\nA key base for this solution are consumers who still rely on cash-on-delivery payment options as they will now be able to enjoy simplified processes and digital onboarding that will ultimately provide them a more secure and convenient online shopping experience.
\n\u201cThis launch marks a significant milestone for Daraz and the digital landscape of Pakistan. Our partnership with Visa to launch the co-branded cards reinforces our commitment to enhancing the online shopping experience for our customers.
\nIt is not just about introducing a new payment solution; it\u2019s about bridging the gap between traditional and digital commerce, fostering financial inclusion, and driving Pakistan towards a more digitized, cashless future.
\nWe are thrilled to be at the forefront of this digital revolution, bringing convenience, security, and exclusive benefits directly to our customers\u2019 fingertips.\u201d stated Ehsan Saya, Managing Director, Daraz Pakistan.
\n\u201cWith the year 2023 projected to see Pakistan\u2019s e-commerce market reaching a revenue of US$2.1 billion, up from $1.2 billion in 2018,[1] we are at the cusp of a digital revolution.
\nBy 2021, the market had already hit US$4.2 billion, ranking Pakistan 46th globally in this field. Yet, compared to the worldwide e-commerce scene, Pakistan\u2019s market share remains modest, suggesting ample space for expansion.
\nOur co-branded card with Daraz is strategically designed to tap into this potential. It will offer convenience and value to the growing online shopper demographic in the country and serves as a tool for financial inclusion, enabling more citizens to participate in the digital economy.
\nWe believe this initiative will both contribute to the growth of online shopping and also help in driving financial inclusion in Pakistan. This is a significant step towards Visa\u2019s commitment to ensuring that digital payments benefit everyone, everywhere.\u201d Said Umar S Khan, Country Manager for Pakistan and Afghanistan, Visa.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad In a ground-breaking move, Daraz, Pakistan\u2019s leading e-commerce platform has teamed up with global payments technology company Visa to introduce co-branded cards for e-commerce usage. This strategic alliance is set to transform the online shopping landscape in Pakistan for consumers by leveraging Daraz\u2019s dedication to a secure and user-friendly digital shopping environment and Visa\u2019s […]<\/p>\n","protected":false},"author":2,"featured_media":375792,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-375771","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\n