{"id":394708,"date":"2024-03-19T05:50:14","date_gmt":"2024-03-19T00:50:14","guid":{"rendered":"https:\/\/leadpakistan.com.pk\/news\/?p=394708"},"modified":"2024-03-19T05:50:14","modified_gmt":"2024-03-19T00:50:14","slug":"secp-issues-advertisements-call-centre-management-guidelines-for-digital-lenders","status":"publish","type":"post","link":"https:\/\/leadpakistan.com.pk\/news\/secp-issues-advertisements-call-centre-management-guidelines-for-digital-lenders\/","title":{"rendered":"SECP issues advertisements &#038; call centre management guidelines for digital lenders"},"content":{"rendered":"<p> ISLAMABAD<br \/>\nThe Securities and Exchange Commission of Pakistan (SECP) has issued guidelines to NBFCs involved in digital lending to ensure best practices in advertisements and call centre management. The guidelines were designed to prioritize borrower protection and to prevent deceptive marketing and unethical call centre practices.<br \/>\nNon-banking financial companies (NBFCs) licensed by the SECP are extensively promote their loans products through various social media platforms. Digital lending NBFCs are dependent on call centre infrastructure, whether owned or outsourced, to conduct verification, manage recovery collection and provide customer services.<br \/>\nThe SECP recognizes the need for responsible and ethical marketing practices and call centre operations. Responsible and ethical behavior necessitates that NBFCs use transparency and honesty in their advertising, and that they make these standards a requirement for their call centres.<br \/>\nThe guidelines will aid NBFCs in adopting best practices in advertising and call centre management while ensuring borrower safeguards.<br \/>\nAll NBFCs, involved in digital lending must adhere to these guidelines for marketing through various channels. This includes influencers and content creators, and call centre services, both in-house and outsourced. These guidelines are available at SECP\u2019s website at http:\/\/surl.li\/rrfqv<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ISLAMABAD The Securities and Exchange Commission of Pakistan (SECP) has issued guidelines to NBFCs involved in digital lending to ensure best practices in advertisements and call centre management. The guidelines were designed to prioritize borrower protection and to prevent deceptive marketing and unethical call centre practices. Non-banking financial companies (NBFCs) licensed by the SECP are [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-394708","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SECP issues advertisements &amp; call centre management guidelines for digital lenders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpakistan.com.pk\/news\/secp-issues-advertisements-call-centre-management-guidelines-for-digital-lenders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"SECP issues advertisements &amp; call centre management guidelines for digital lenders\" \/>\n<meta property=\"og:description\" content=\"ISLAMABAD The Securities and Exchange Commission of Pakistan (SECP) has issued guidelines to NBFCs involved in digital lending to ensure best practices in advertisements and call centre management. 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