LAHORE
\nThe Global Alliance for Improved Nutrition (GAIN) Pakistan successfully launched a transformative project, \u201cNutritious Fruit Bars,\u201d aimed at revolutionizing the fruit value chain in Pakistan. This initiative addressed the critical challenge of post-harvest losses in fruits like apricots and dates, which significantly impacted food security and economic stability in rural communities.
\nThe post-harvest losses, amounting to as much as 30% of the harvest before reaching consumers, posed a significant threat to food security and economic resilience. GAIN\u2019s project, funded by the Danish International Development Agency (DANIDA) in collaboration with Arla Food Ingredients (AFI) and Danish Industry (DI), aimed to develop innovative and affordable fruit-based products to mitigate these losses and provide nutritious food options, especially for low-income consumers.
\nMs. Farah Naz, Country Director of GAIN Pakistan, highlighted the importance of this initiative in addressing malnutrition and fostering sustainable food systems. \u201cThe \u2018Nutritious Fruit Bars\u2019 project came at a crucial time, offering a sustainable and scalable solution to combat post-harvest fruit losses,\u201d said Ms. Naz. \u201cBy working collaboratively with stakeholders and leveraging technical expertise, we aimed to make healthy food snack options accessible to vulnerable populations.\u201d
\nThe project launch event, titled \u201cEmpowering Health and Sustainability through Nutrient Enriched Fruit Bars,\u201d took place on April 30th, 2024, at Faletti\u2019s Hotel in Lahore. The event brought together key stakeholders from the public sector, private sector\/SUN Business Network (SBN) members, global partners, and relevant stakeholders to discuss innovative solutions in the fruit value chain. A delegate of international experts from GAIN, AFI and DI also joined the event and shared the importance of nutritious food products.
\nThe event agenda included sessions on leveraging expertise for sustainable fruit-based solutions, responsible business conduct, regulatory compliance, and sustainable business models in the fruit value chain. A panel discussion focused on responsible business conduct and sustainable practices, featuring experts from academia, industry, and regulatory bodies was held to get insights from technical experts about regulations, product positioning and affordability etc.
\n\u201cWe are excited to have launched the \u2018Nutritious Fruit Bars\u2019 project and engaged with diverse stakeholders to drive positive changes in Pakistan\u2019s food systems,\u201d added Ms. Naz. \u201cThrough collaborative efforts and innovative solutions, we aimed to create a more resilient, inclusive, and sustainable food system in Pakistan.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
LAHORE The Global Alliance for Improved Nutrition (GAIN) Pakistan successfully launched a transformative project, \u201cNutritious Fruit Bars,\u201d aimed at revolutionizing the fruit value chain in Pakistan. This initiative addressed the critical challenge of post-harvest losses in fruits like apricots and dates, which significantly impacted food security and economic stability in rural communities. The post-harvest losses, […]<\/p>\n","protected":false},"author":2,"featured_media":403719,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-403787","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-national"},"yoast_head":"\n