Islamabad
\nAs avid music listeners and fans from across the globe celebrate World Music Day on June 21, Spotify continues to stand out in the local space as a global platform connecting listeners in Pakistan to a diverse array of their favorite music from around the world.
\nWith over 100 million of tracks at their fingertips, Pakistani users have shown a strong love for international artists alongside their local favorites.
\nGlobal Music, Local Trends
\nOn this World Music Day, Spotify is revealing listening data from January to June 2024, showcasing local trends and gravitation towards global music, and treating its fans with a data trove that reveals fascinating insights into the music tastes of Pakistanis.
\nAmong the top global most-streamed artists from Pakistani users on Spotify, familiar names like Arijit Singh and Pritam lead the charts, showcasing the country\u2019s affinity for Indian music.
\nShubh, Sidhu Moose Wala and Karan Aujla complete the list of top five most streamed international artists from Pakistan. These artists highlight cross-border musical preferences and Spotify\u2019s role in promoting cultural exchange.
\nOnce again, songs from across the border dominate the list of most streamed international tracks by Pakistani music fans in 2024. Leading the list are \u201cHusn\u201d by Anuv Jain and \u201cPehle Bhi Main\u201d by Raj Shekhar and Vishal Mishra.
\nThey are followed by \u201cKing Shit\u201d from Shubh, \u201cIshq\u201d by Faheem Abdullah and Rauhan Malik, and \u201cVe Haaniyaan\u201d by Avvy Sra, Danny, and Sagar.
\nBesides these tracks, three local songs including \u201cWishes\u201d from Hasan Raheem, Talwiinder and Umair, \u201cSadqay\u201d by Aashir Wajahat, NAYEL and Nehal Naseem and \u201cTu Hai Kahan\u201d by AUR also feature in the Top 10 showcasing an interesting trend.
\nContinuation of the K-Pop Craze
\nAccording to Spotify\u2019s listening data, the K-Pop phenomenon continues to capture the hearts of Pakistani listeners with remarkable growth. Since 2021 streams of K-Pop music in Pakistan surged by 290%, indicating a burgeoning interest in this genre. The age demographics further reveal the extent of K-Pop\u2019s popularity, with 55% of listeners falling within the 18-24 age bracket. This demographic is pivotal in driving the genre\u2019s growth in the country.
\nThe top 5 most-streamed K-Pop songs in Pakistan include hits like \u201cStanding Next to You\u201d by Jung Kook, \u201cLove Me Again\u201d by V, \u201cSeven\u201d by Jung Kook and Latto, \u201cFRI(END)S\u201d by V, and \u201cChasing That Feeling\u201d by TOMORROW X TOGETHER, showcasing the dominance of BTS members and other prominent K-Pop acts on Spotify\u2019s charts. BTS, TOMORROW X TOGETHER and BLACKPINK, along with BTS members Jung Kook and V, rank among the most streamed artists. Popular K-Pop playlists include \u201cThis is BTS\u201d, \u201cK-Pop ON! (\uc628)\u201d, \u201cThis Is BLACKPINK\u201d, \u201cEnergy Booster: K-Pop\u201d, and \u201cK-POP for PK\u201d, which is curated specifically for genre lovers in Pakistan.
\nMost-Streamed International Artists in Pakistan
\n1.\tArijit Singh
\n2.\tPritam
\n3.\tShubh
\n4.\tSidhu Moose Wala
\n5.\tKaran Aujla
\nMost-Streamed Songs in Pakistan
\n1.\t\u201cHusn\u201d by Anuv Jain
\n2.\t\u201cPehle Bhi Main\u201d by Raj Shekhar, Vishal Mishra
\n3.\t\u201cWishes\u201d by Hasan Raheem, Talwiinder, Umair
\n4.\t\u201cKing Shit\u201d by Shubh
\n5.\t\u201cSadqay\u201d by Aashir Wajahat, NAYEL, Nehal Naseem
\n6.\t\u201cTu Hai Kahan\u201d by AUR
\n7.\t\u201cIshq\u201d by Faheem Abdullah, Rauhan Malik
\n8.\t\u201cVe Haaniyaan\u201d by Avvy Sra, Danny, Sagar
\n9.\t\u201cAkhiyaan Gulaab\u201d by Mitraz
\n10.\t\u201cYou and Me\u201d by Shubh
\nMost-Streamed K-Pop Artists in Pakistan
\n1.\tBTS
\n2.\tJung Kook
\n3.\tV
\n4.\tTOMORROW X TOGETHER
\n5.\tBLACKPINK
\nMost-Streamed K-Pop Songs in Pakistan
\n1.\t\u201cStanding Next to You\u201d by Jung Kook
\n2.\t\u201cLove Me Again\u201d by V
\n3.\t\u201cSeven\u201d by Jung Kook, Latto
\n4.\t\u201cFRI(END)S\u201d by V
\n5.\t\u201cChasing That Feeling\u201d by TOMORROW X TOGETHER
\nMost-Streamed K-Pop Playlists in Pakistan
\n1.\tThis Is BTS
\n2.\tK-Pop ON! (\uc628)
\n3.\tThis Is BLACKPINK
\n4.\tEnergy Booster: K-Pop
\n5.\tK-POP for PK<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad As avid music listeners and fans from across the globe celebrate World Music Day on June 21, Spotify continues to stand out in the local space as a global platform connecting listeners in Pakistan to a diverse array of their favorite music from around the world. With over 100 million of tracks at their […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-413788","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n