Gilgit
\nThe Government of Gilgit-Baltistan (G-B) and Coca-Cola Pakistan announced their two-year-long partnership for the Plastic-Free Gilgit-Baltistan Program.
\nWith a contribution of over PKR 30 million, the Coca-Cola Company and its bottling partner, Coca-Cola Icecek Pakistan (CCI), (member company of CoRe Packaging Alliance) will install two crushing and baling facilities in the Shigar and Ghizer Districts to recycle PET plastic bottles.
\nCoca-Cola will also support the Government of G-B for setting up waste collection points and launch a robust awareness campaign.
\nAdditional Chief Secretary, Gilgit-Baltistan, and Coca-Cola\u2019s Director of Public Affairs inaugurated the first crushing and baling facility in Shigar City, a gateway to the Karakoram Mountain range at the foothills of the world\u2019s second tallest mountain, K-2.
\nCoca-Cola also organized a collection drive on the trek to the scenic Upper Kachura Lake, which not only helped gather waste strewn around but also encouraged local shopkeepers and businesses to dispose of waste responsibly.
\nSpeaking at the inauguration, Additional Chief Secretary, Gilgit-Baltistan, Capt. (R.) Mushtaq Ahmad said, \u201cGilgit-Baltistan\u2019s economy depends on the millions of tourists we receive every year and the waste management has been a serious concern.
\nWe are thankful to Coca-Cola for supporting the local administration and encouraging the people of Shigar in adopting better waste management practices.\u201d
\nDr. Faisal Hashmi, Director of Public Affairs & Stakeholder Management, Coca-Cola Pakistan & Afghanistan Region said, \u201cThis public-private partnership is a giant leap towards our Extended Producer Responsibility (EPR) journey and we\u2019re happy to be doing our part in building G-B\u2019s recycling infrastructure and promoting sustainable tourism practices with dedicated awareness sessions for volunteers from civil society and students of Shigar.\u201d
\nUnder the global World Without Waste vision, Coca-Cola Pakistan paved Pakistan\u2019s first plastic road in Islamabad made with ten tonnes of plastic bottles that serves as a model for nationwide practice.
\nCoca-Cola is also the first company that introduced 100 percent recycled plastic (rPET) packaging, which has been a game-changer in packaging design for beverages.
\nCoca-Cola\u2019s goal is to make 100% of the packaging recyclable globally by 2025 and to use at least 50% recycled material in their packaging by 2030.
\nAccording to the World Bank report, the tourist industry\u2019s total contribution to Pakistan\u2019s GDP was around six percent in 2022, and the sector offers over four million jobs.
\nThe country\u2019s tourism sector is projected to reach approximately USD 30 billion in revenue by 2033.<\/p>\n","protected":false},"excerpt":{"rendered":"
Gilgit The Government of Gilgit-Baltistan (G-B) and Coca-Cola Pakistan announced their two-year-long partnership for the Plastic-Free Gilgit-Baltistan Program. With a contribution of over PKR 30 million, the Coca-Cola Company and its bottling partner, Coca-Cola Icecek Pakistan (CCI), (member company of CoRe Packaging Alliance) will install two crushing and baling facilities in the Shigar and Ghizer […]<\/p>\n","protected":false},"author":2,"featured_media":419410,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-419402","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\n