Proudly Pakistani Initiative
\n Karachi
\nIn line with its mission to uplift communities through the power of commerce, Daraz has successfully trained a second cohort of 1,000 female entrepreneurs from the Punjab region. These training sessions, part of Daraz\u2019s \u201cProudly Pakistani\u201d initiative, were conducted across eight cities in collaboration with the Social Welfare Department of the Government of Punjab. This strategic partnership highlights Daraz\u2019s commitment to supporting local communities and promoting homegrown products on a national scale.
\nLaunched in August last year, the \u201cProudly Pakistani\u201d initiative aims to promote locally-made products and empower Pakistani entrepreneurs and artisans. Over 600 small business owners from across the country benefited from this initiative in its first year. The entrepreneurs receiving these trainings learn essential digital marketing and e-commerce skills and are given the opportunity to showcase and sell their products on the Daraz platform, thus gaining access to a broader customer base.
\nBy enhancing their skills, these individuals will be better equipped to secure sustainable livelihoods and contribute to the local economy. Moreover, Daraz and the Social Welfare Department will jointly monitor and assess the socioeconomic impact of this initiative, with a focus on income generation and community development in the Punjab region.
\nCommenting on the partnership, Ehsan Saya, Managing Director of Daraz Pakistan, said, \u201cHelping local businesses thrive in e-commerce has always been our ultimate end-goal. We are excited to create even more significant and meaningful impact this year through our \u2018Proudly Pakistani\u2019 initiative. We are optimistic about the future success these female business owners will achieve on our platform and their potential to increase their incomes and improve their livelihoods.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"
Proudly Pakistani Initiative Karachi In line with its mission to uplift communities through the power of commerce, Daraz has successfully trained a second cohort of 1,000 female entrepreneurs from the Punjab region. These training sessions, part of Daraz\u2019s \u201cProudly Pakistani\u201d initiative, were conducted across eight cities in collaboration with the Social Welfare Department of the […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-421595","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n