{"id":425441,"date":"2024-08-17T17:26:30","date_gmt":"2024-08-17T12:26:30","guid":{"rendered":"https:\/\/leadpakistan.com.pk\/news\/?p=425441"},"modified":"2024-08-17T17:26:30","modified_gmt":"2024-08-17T12:26:30","slug":"pu-holds-seminar-on-marketing-blunders","status":"publish","type":"post","link":"https:\/\/leadpakistan.com.pk\/news\/pu-holds-seminar-on-marketing-blunders\/","title":{"rendered":"PU holds seminar on marketing blunders"},"content":{"rendered":"<p>The Punjab University (PU) Department of Graphic Design and Postgraduate Research Centre of Creative Arts organized a seminar on \u2018Learning from marketing blunders \u2013 Sady Wal Tak Sajna\u2019 here on Saturday.<br \/>\nOn this occasion, Chairman Department of Graphic Design Prof Dr Ahmad Bilal, Head of Marketing and Corporate Communications in JazzCash Syed Asad Rizvi, faculty members and students were present.<br \/>\nIn his address, Prof Dr Ahmad Bilal said that this seminar is part of a series leading up to the International Conference on Creative Arts (ICCA-24). He said that ICCA-24; 100 Years of Lahore Cinema, is taking place at the Old Campus, to celebrate the century of Lahore cinema, as 1924 was the birth year of cinema. In the previous century cinema was the driving force of every other industry and firstly commercials were also shown on cinema screens, he added.<br \/>\nIn an insightful presentation, Syed Asad Rizvi explored the evolving landscape of modern advertising, shedding light on the latest trends and the significant challenges that brands face in today\u2019s competitive market. He highlighted both the triumphs and pitfalls of some of the famous campaigns of leading global brands. He showcased how top global brands have succeeded by navigating industry complexities. He also examined critical mistakes that led to the downfall of several prominent brands, offering valuable lessons for advertisers, marketers and business leaders.<br \/>\nFormer Principal of the College of Art and Design, Prof Shahnawaz Zaidi, congratulated the Department of Graphic Design for organizing an excellent seminar featuring a top industry practitioner.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Punjab University (PU) Department of Graphic Design and Postgraduate Research Centre of Creative Arts organized a seminar on \u2018Learning from marketing blunders \u2013 Sady Wal Tak Sajna\u2019 here on Saturday. On this occasion, Chairman Department of Graphic Design Prof Dr Ahmad Bilal, Head of Marketing and Corporate Communications in JazzCash Syed Asad Rizvi, faculty [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":378164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-425441","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-national"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>PU holds seminar on marketing blunders<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpakistan.com.pk\/news\/pu-holds-seminar-on-marketing-blunders\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"PU holds seminar on marketing blunders\" \/>\n<meta property=\"og:description\" content=\"The Punjab University (PU) Department of Graphic Design and Postgraduate Research Centre of Creative Arts organized a seminar on \u2018Learning from marketing blunders \u2013 Sady Wal Tak Sajna\u2019 here on Saturday. 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