{"id":432033,"date":"2024-09-19T01:50:19","date_gmt":"2024-09-18T20:50:19","guid":{"rendered":"https:\/\/leadpakistan.com.pk\/news\/?p=432033"},"modified":"2024-09-19T01:50:19","modified_gmt":"2024-09-18T20:50:19","slug":"spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music","status":"publish","type":"post","link":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/","title":{"rendered":"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music"},"content":{"rendered":"<p>Karachi: Spotify is gearing up to launch Spotify ICON Pakistan, a nostalgia-driven music program that shines a spotlight on legendary Pakistani artists who have shaped the country\u2019s music scene for decades. This innovative and first-of-its-kind initiative is designed to connect these iconic musicians with a new generation of young listeners\u2014an audience that is mobile-first and already enjoying tracks from the past.  Through a blend of curated playlists, on-platform promotion, and offline activations Spotify ICON Pakistan bridges the gap between past and present, allowing younger audiences to discover and rediscover the timeless music that has been instrumental in shaping Pakistan\u2019s cultural heritage. \u201cFrom October, Spotify ICON Pakistan will reintroduce &#038; pay tribute to iconic artists from eras spanning the 1950s to the 2000s \u2014 legends like Noor Jehan, Nusrat Fateh Ali Khan Saheb, Abida Parveen, and Vital Signs among others \u2014 who have experienced a resurgence in popularity among younger listeners,\u201d said Khan FM, Spotify\u2019s Senior Artist &#038; Label Partnerships Manager for Pakistan, Bangladesh, and Sri Lanka. \u201cWith almost 400,000 new discoveries in 2024 alone, it\u2019s clear that classic hits are striking a chord with today\u2019s generation. This blend of nostalgia and discovery showcases the enduring influence of these legendary artists on modern audiences, proving that great music truly transcends time,\u201d he added further.  Our Correspondent<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karachi: Spotify is gearing up to launch Spotify ICON Pakistan, a nostalgia-driven music program that shines a spotlight on legendary Pakistani artists who have shaped the country\u2019s music scene for decades. This innovative and first-of-its-kind initiative is designed to connect these iconic musicians with a new generation of young listeners\u2014an audience that is mobile-first and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-432033","post","type-post","status-publish","format-standard","category-business"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music\" \/>\n<meta property=\"og:description\" content=\"Karachi: Spotify is gearing up to launch Spotify ICON Pakistan, a nostalgia-driven music program that shines a spotlight on legendary Pakistani artists who have shaped the country\u2019s music scene for decades. This innovative and first-of-its-kind initiative is designed to connect these iconic musicians with a new generation of young listeners\u2014an audience that is mobile-first and [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Lead Pakistan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DailyLeadPak\/\" \/>\n<meta property=\"article:published_time\" content=\"2024-09-18T20:50:19+00:00\" \/>\n<meta name=\"author\" content=\"Web Desk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyLeadPak\" \/>\n<meta name=\"twitter:site\" content=\"@DailyLeadPak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Web Desk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\\\/\"},\"author\":{\"name\":\"Web Desk\",\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/#\\\/schema\\\/person\\\/6ef8309590ff620a99ce35559f54fd62\"},\"headline\":\"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music\",\"datePublished\":\"2024-09-18T20:50:19+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\\\/\"},\"wordCount\":226,\"publisher\":{\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/#organization\"},\"articleSection\":[\"Business\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\\\/\",\"url\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\\\/\",\"name\":\"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/#website\"},\"datePublished\":\"2024-09-18T20:50:19+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/#website\",\"url\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/\",\"name\":\"Daily Lead Pakistan\",\"description\":\"Daily Lead Pakistan\",\"publisher\":{\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/#organization\",\"name\":\"Daily lead Pakistan\",\"url\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo3.jpg\",\"contentUrl\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/wp-content\\\/uploads\\\/2022\\\/04\\\/logo3.jpg\",\"width\":1000,\"height\":154,\"caption\":\"Daily lead Pakistan\"},\"image\":{\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/DailyLeadPak\\\/\",\"https:\\\/\\\/x.com\\\/DailyLeadPak\",\"https:\\\/\\\/instagram.com\\\/DailyLeadPak\\\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/#\\\/schema\\\/person\\\/6ef8309590ff620a99ce35559f54fd62\",\"name\":\"Web Desk\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41f05ebf0a510062a26cf1d9e662155a6901c6733aa66a6c0f61daea3d680dc7?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41f05ebf0a510062a26cf1d9e662155a6901c6733aa66a6c0f61daea3d680dc7?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/41f05ebf0a510062a26cf1d9e662155a6901c6733aa66a6c0f61daea3d680dc7?s=96&d=mm&r=g\",\"caption\":\"Web Desk\"},\"url\":\"https:\\\/\\\/leadpakistan.com.pk\\\/news\\\/author\\\/edt\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/","og_locale":"en_US","og_type":"article","og_title":"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music","og_description":"Karachi: Spotify is gearing up to launch Spotify ICON Pakistan, a nostalgia-driven music program that shines a spotlight on legendary Pakistani artists who have shaped the country\u2019s music scene for decades. This innovative and first-of-its-kind initiative is designed to connect these iconic musicians with a new generation of young listeners\u2014an audience that is mobile-first and [&hellip;]","og_url":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/","og_site_name":"Daily Lead Pakistan","article_publisher":"https:\/\/www.facebook.com\/DailyLeadPak\/","article_published_time":"2024-09-18T20:50:19+00:00","author":"Web Desk","twitter_card":"summary_large_image","twitter_creator":"@DailyLeadPak","twitter_site":"@DailyLeadPak","twitter_misc":{"Written by":"Web Desk","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/#article","isPartOf":{"@id":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/"},"author":{"name":"Web Desk","@id":"https:\/\/leadpakistan.com.pk\/news\/#\/schema\/person\/6ef8309590ff620a99ce35559f54fd62"},"headline":"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music","datePublished":"2024-09-18T20:50:19+00:00","mainEntityOfPage":{"@id":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/"},"wordCount":226,"publisher":{"@id":"https:\/\/leadpakistan.com.pk\/news\/#organization"},"articleSection":["Business"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/","url":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/","name":"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music","isPartOf":{"@id":"https:\/\/leadpakistan.com.pk\/news\/#website"},"datePublished":"2024-09-18T20:50:19+00:00","breadcrumb":{"@id":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/leadpakistan.com.pk\/news\/spotify-icon-pakistan-will-celebrate-legacy-artists-and-their-timeless-music\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/leadpakistan.com.pk\/news\/"},{"@type":"ListItem","position":2,"name":"Spotify ICON Pakistan will celebrate legacy artists and their Timeless Music"}]},{"@type":"WebSite","@id":"https:\/\/leadpakistan.com.pk\/news\/#website","url":"https:\/\/leadpakistan.com.pk\/news\/","name":"Daily Lead Pakistan","description":"Daily Lead Pakistan","publisher":{"@id":"https:\/\/leadpakistan.com.pk\/news\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/leadpakistan.com.pk\/news\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/leadpakistan.com.pk\/news\/#organization","name":"Daily lead Pakistan","url":"https:\/\/leadpakistan.com.pk\/news\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/leadpakistan.com.pk\/news\/#\/schema\/logo\/image\/","url":"https:\/\/leadpakistan.com.pk\/news\/wp-content\/uploads\/2022\/04\/logo3.jpg","contentUrl":"https:\/\/leadpakistan.com.pk\/news\/wp-content\/uploads\/2022\/04\/logo3.jpg","width":1000,"height":154,"caption":"Daily lead Pakistan"},"image":{"@id":"https:\/\/leadpakistan.com.pk\/news\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/DailyLeadPak\/","https:\/\/x.com\/DailyLeadPak","https:\/\/instagram.com\/DailyLeadPak\/"]},{"@type":"Person","@id":"https:\/\/leadpakistan.com.pk\/news\/#\/schema\/person\/6ef8309590ff620a99ce35559f54fd62","name":"Web Desk","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/41f05ebf0a510062a26cf1d9e662155a6901c6733aa66a6c0f61daea3d680dc7?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/41f05ebf0a510062a26cf1d9e662155a6901c6733aa66a6c0f61daea3d680dc7?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/41f05ebf0a510062a26cf1d9e662155a6901c6733aa66a6c0f61daea3d680dc7?s=96&d=mm&r=g","caption":"Web Desk"},"url":"https:\/\/leadpakistan.com.pk\/news\/author\/edt\/"}]}},"_links":{"self":[{"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/posts\/432033","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/comments?post=432033"}],"version-history":[{"count":1,"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/posts\/432033\/revisions"}],"predecessor-version":[{"id":432058,"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/posts\/432033\/revisions\/432058"}],"wp:attachment":[{"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/media?parent=432033"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/categories?post=432033"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/leadpakistan.com.pk\/news\/wp-json\/wp\/v2\/tags?post=432033"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}