Islamabad
\nChairperson Benazir Income Support Programme, Senator Rubina Khalid was invited as Cheif Guest in the inauguration ceremony of Alfa Mall, a pioneering digital trading platform revolutionizing the fashion industry.
\nThe event brought together influential figures from the fashion world, marketing professionals, government officials, and corporate entities.
\nDuring her keynote speech, the Chairperson emphasized the significance of preserving and promoting Pakistan\u2019s rich cultural heritage through traditional crafts and arts.
\nShe stressed the importance of integrating these timeless products into the modern fashion world, providing opportunities for BISP\u2019s Hunarmand beneficiaries to connect with the modern economy.
\n\u201cHunarmand art and crafts products are a testament to Pakistan\u2019s cultural and traditional history. It\u2019s essential we revive, preserve, and project these treasures, introducing them to the modern fashion world, we should also take it as an opportunity to uplift our under privilidged artisans & skilled BISP beneficiaries ,\u201d she stated.
\nThe Chairperson urged Pakistani brands and fashion icons to incorporate traditional arts and crafts into their designs, supporting BISP beneficiaries.
\nThe event organisers shared inspiring success stories of Hunarmand women from rural Sindh, including Saima and Nosaba, who utilize art and craft to support their families.
\nAlfa Mall, a project of Alflah Bank, offers a \u201cBuy Now, Pay Later\u201d concept, bridging the digital and physical worlds.
\nThis platform empowers Hunarmand women by providing digital trading opportunities and connecting them to modern economy by showcasing and marketing of products.
\nThe partnership between BISP and Alfa Mall will enable more beneficiary artisans from across Pakistan to access this platform, expanding their market reach thereby uplifting them & providing an opportunity to break the poverty cycle.*
\nThis collaboration is a significant step towards financial empowerment of BISP beneficiaries,* *committed to providing opportunities for Hunarmand women to thrive in the modern economy.*
\nThe event showcased stalls featuring Hunarmand products, highlighting the talents of BISP beneficiaries.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad Chairperson Benazir Income Support Programme, Senator Rubina Khalid was invited as Cheif Guest in the inauguration ceremony of Alfa Mall, a pioneering digital trading platform revolutionizing the fashion industry. The event brought together influential figures from the fashion world, marketing professionals, government officials, and corporate entities. During her keynote speech, the Chairperson emphasized the […]<\/p>\n","protected":false},"author":2,"featured_media":442898,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-442971","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-national"},"yoast_head":"\n