{"id":447057,"date":"2024-12-03T09:11:25","date_gmt":"2024-12-03T04:11:25","guid":{"rendered":"https:\/\/leadpakistan.com.pk\/news\/?p=447057"},"modified":"2024-12-03T09:11:25","modified_gmt":"2024-12-03T04:11:25","slug":"daraz-11-11-unlocking-consumer-trends-and-transforming-shopping-habits-across-pakistan","status":"publish","type":"post","link":"https:\/\/leadpakistan.com.pk\/news\/daraz-11-11-unlocking-consumer-trends-and-transforming-shopping-habits-across-pakistan\/","title":{"rendered":"Daraz 11.11: Unlocking consumer trends and transforming shopping habits across Pakistan"},"content":{"rendered":"<p>Karachi: Daraz, successfully concluded its highly anticipated 11.11 Biggest Sale of the Year on November 21. This event featured discounts up to PKR 50 crores, exclusive promotions, and the lowest prices of the year, captivating millions of customers nationwide. This 11.11 highlighted the rapid growth of online shopping in Pakistan and showcased the strong trust and engagement of customers, sellers, and brands. Reinforcing Daraz\u2019s position as the market leader, the event delivered exceptional deals, innovative shopping experiences, and significant growth opportunities for sellers across the country. Daraz\u2019s customers revealed their preferences with Makeup, Women\u2019s Fashion, Men\u2019s Fashion, Audio, and Skin Care topping the list as the most popular categories, which demonstrates a growing consumer shift in Pakistan with younger, digital-first shoppers opting for e-commerce to find more variety within their budgets. Additionally, categories with the highest growth this year included Home &#038; Living, which saw an uplift of seven times in terms of GMV, alongside Fashion and Health &#038; Beauty. One of the most exciting insights from this year\u2019s sale was Pakistan\u2019s growing affinity for Korean products. Ehsan Saya, Managing Director of Daraz Pakistan shared his thoughts on the success of 11.11: \u201cThe success of this year\u2019s 11.11 Sale is a testament to the growing trust our customers, sellers, and brand partners place in Daraz as Pakistan\u2019s leading e-commerce platform engagement reflects the accelerating adoption of online shopping and the evolving needs of a dynamic, tech-savvy consumer base. Our goal is to make e-commerce in Pakistan more accessible, inclusive, and transformative for all.\u201d Staff reporter<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Karachi: Daraz, successfully concluded its highly anticipated 11.11 Biggest Sale of the Year on November 21. This event featured discounts up to PKR 50 crores, exclusive promotions, and the lowest prices of the year, captivating millions of customers nationwide. This 11.11 highlighted the rapid growth of online shopping in Pakistan and showcased the strong trust [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-447057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Daraz 11.11: Unlocking consumer trends and transforming shopping habits across Pakistan<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpakistan.com.pk\/news\/daraz-11-11-unlocking-consumer-trends-and-transforming-shopping-habits-across-pakistan\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Daraz 11.11: Unlocking consumer trends and transforming shopping habits across Pakistan\" \/>\n<meta property=\"og:description\" content=\"Karachi: Daraz, successfully concluded its highly anticipated 11.11 Biggest Sale of the Year on November 21. 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