Ivanka\u2019s choice marks a major shift from being a close advisor to her father during his first presidential term
\n Washington DC
\nIvanka Trump, a prominent figure during her father Donald Trump\u2019s presidency, has announced her decision to step back from politics to focus on her family. Since departing Washington in January 2021, she has emphasised her commitment to raising her young children and prioritising personal well-being, making it clear she has no plans to re-enter the political stage.
\n\u201cI love my father very much. This time around I am choosing to prioritize my young children and the private life we are creating as a family. I do not plan to be involved in politics,\u201d she wrote in a 2022 social media post following Donald Trump\u2019s announcement of his third presidential run.
\nThis sentiment remains unchanged even after Donald Trump\u2019s 2024 victory. Sources close to Ivanka and her husband, Jared Kushner, confirm the couple plans to maintain a relatively private life in Miami, Florida, where they\u2019ve resided for the past four years, largely out of the public eye.
\nAway from the spotlight
\nIvanka\u2019s decision marks a significant departure from her role as one of her father\u2019s closest advisors during his first term. Her time in the White House was marked by intense scrutiny, criticism of her father\u2019s policies, and challenges in moderating decisions. The experience alienated her from some in her liberal New York social circle and led her to shut down her successful clothing and accessories brand amid ethical concerns.
\nThe former first daughter described her political experience as emotionally taxing. \u201cPolitics is \u2013 it\u2019s a pretty dark world. There\u2019s a lot of darkness, a lot of negativity, and it\u2019s just really at odds with what feels good for me as a human being,\u201d she told *The Lex Fridman Podcast* in July during a three-hour conversation. \u201cFor me and my family, it feels right to not participate,\u201d she added.
\nHowever, completely retreating from the public eye may be difficult. Ivanka remains a high-profile figure as a member of America\u2019s first family, admired by many Trump supporters and targeted by detractors. Despite stepping back, she maintains a close relationship with her father, often providing informal advice, according to sources.
\n\u201cShe\u2019s still his daughter and a trusted voice, so in that sense, an informal adviser, as we all are with our family members,\u201d said Maggie Cordish, a longtime friend who worked alongside Ivanka on paid family leave issues during the Trump administration.
\nBruising political journey
\nDuring her time in the White House, Ivanka carved out a portfolio focusing on less divisive issues such as criminal justice reform, human trafficking, and workforce development. Her advocacy for paid family leave legislation and child tax credits left a lasting impression on Republican policies, according to former colleagues.
\nDespite these efforts, Ivanka faced constant criticism and remained under intense media scrutiny. Friends and sources describe her as being at peace with her decision to step away, prioritizing her family and exploring new personal interests.
\n\u201cHer children are in a sweet spot where they\u2019re all critical ages, they\u2019re tweens and teens, and it\u2019s short \u2013 it\u2019s really brief,\u201d said Cordish. \u201cShe loves being with her children and has found a lot of peace and happiness in her private life.\u201d
\nLife in Miami and personal challenges
\nSince relocating to Miami in January 2021, Ivanka has embraced a more tranquil lifestyle. Her social media accounts showcase moments of family gardening, jiu-jitsu practice, surfing lessons, and board games. She has also navigated personal challenges, including the loss of her mother, Ivana Trump, in July 2022, and supporting her husband through multiple surgeries for thyroid cancer.
\nFriends describe this transition as a gradual evolution away from her more public-facing and combative political role.
\nJared Kushner\u2019s role
\nJared Kushner, while also avoiding formal political roles, is expected to advise Donald Trump\u2019s Middle East initiatives, leveraging his relationships with regional leaders and financial interests in the area. Notably, his father, Charles Kushner, has been appointed as the U.S. ambassador to France.
\nMeanwhile, Ivanka\u2019s brothers, Donald Trump Jr. and Eric Trump, have taken on more prominent roles within the \u201cMake America Great Again\u201d movement. Eric\u2019s wife, Lara Trump, became a Republican National Committee co-chair but recently announced her decision to step down from political involvement.
\nA new chapter
\nIvanka\u2019s focus has shifted toward philanthropic efforts, including disaster relief and combating food insecurity. She has worked with Ukrainian refugees in Poland, assisted victims of natural disasters, and collaborated with organisations like CityServe.
\n\u201cShe\u2019s choosing to use her influence on a more personal level to positively impact her own community,\u201d a source close to Ivanka explained.
\nDespite her retreat from politics, Ivanka continues to carefully manage her personal brand. However, some experts suggest she could benefit from a less polished approach to her public persona.
\n\u201cShe is very brand aware, very conscious of wanting to do something positive \u2013 and that\u2019s not a bad thing \u2013 but has a little bit of reputational buildup to accomplish and reach that bigger goal,\u201d noted a crisis communications expert.
\nReal estate ventures and future planes
\nThe couple has also returned to real estate, with Ivanka pursuing projects like a luxury development on an Albanian island. \u201cIt\u2019s amazing to bring together all of this talent, and for me to be able to play around and flex the real estate muscles again and have some fun with it,\u201d she shared on *The Lex Fridman Podcast*.
\nWhile she has not ruled out future public involvement, Ivanka Trump\u2019s immediate focus remains on family, privacy, and community-oriented projects.<\/p>\n","protected":false},"excerpt":{"rendered":"
Ivanka\u2019s choice marks a major shift from being a close advisor to her father during his first presidential term Washington DC Ivanka Trump, a prominent figure during her father Donald Trump\u2019s presidency, has announced her decision to step back from politics to focus on her family. Since departing Washington in January 2021, she has emphasised […]<\/p>\n","protected":false},"author":2,"featured_media":451010,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":{"0":"post-450987","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-world"},"yoast_head":"\n