{"id":458062,"date":"2025-01-28T09:40:23","date_gmt":"2025-01-28T04:40:23","guid":{"rendered":"https:\/\/leadpakistan.com.pk\/news\/?p=458062"},"modified":"2025-01-28T09:40:23","modified_gmt":"2025-01-28T04:40:23","slug":"audiences-losing-interest-in-serious-content","status":"publish","type":"post","link":"https:\/\/leadpakistan.com.pk\/news\/audiences-losing-interest-in-serious-content\/","title":{"rendered":"Audiences losing interest in serious content"},"content":{"rendered":"<p>ISLAMABAD: Renowned drama writer Arshad Chahal has expressed concern that audiences are losing interest in serious content that focuses on societal issues. Talking to media on Monday, Arshad said that Iranian TV content is strong and has yet to gain popularity in the Pakistani industry. He observed that audiences want to escape their problems and watch luxurious lifestyles on screen. However, he stressed that television\u2019s role is not only to entertain but also to inform and educate people. Sharing his career journey, he stated that he started by writing a Punjabi novel, \u201cCheerhan Di Chaan\u201d, which was later dramatized by Pakistan Television (PTV). His novel earned him the Masood Khaddar Posh Award and Warish Shah Award from the Academy of Letters, he added. Arshad Chahal highlighted that writing a drama is a serious task that requires extensive homework. He explained that writers must first decide on a subject, such as comedy or social issues and then develop a storyline with character details. He noted that a writer can condense a story into a 50-minute episode or expand it into multiple episodes by adding character details and events. Arshad Chahal differentiated between drama serials, which follow a story and soap operas, which focus on character development. He praised PTV for always following the story and concluding dramas in 13 episodes. Commenting on Turkish plays, Arshad Chahal said that initial productions like \u201cFatima Gul\u201d and \u201cIshq e Mamnu\u201d were outstanding, but later soap serials had unnecessary details.He advocated for the production of dramas that tackle societal issues, behaviors and solutions, stressing the need for responsible storytelling. DNA<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ISLAMABAD: Renowned drama writer Arshad Chahal has expressed concern that audiences are losing interest in serious content that focuses on societal issues. Talking to media on Monday, Arshad said that Iranian TV content is strong and has yet to gain popularity in the Pakistani industry. He observed that audiences want to escape their problems and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-458062","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-national"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Audiences losing interest in serious content<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpakistan.com.pk\/news\/audiences-losing-interest-in-serious-content\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Audiences losing interest in serious content\" \/>\n<meta property=\"og:description\" content=\"ISLAMABAD: Renowned drama writer Arshad Chahal has expressed concern that audiences are losing interest in serious content that focuses on societal issues. 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