Islamabad
\nPakistan\u2019s largest fintech services provider, JazzCash, and the country\u2019s leading digital microfinance bank, Mobilink Bank, have been nominated for prestigious awards at the Global Mobile (GLOMO) Awards 2025. The winners will be announced at the upcoming Mobile World Congress (MWC) 2025 event.
\nJazzCash earned its GLOMO 2025 nomination in the \u2018Best Fintech Innovation\u2019 category for its Tap Pay for Business offering.
\nThis nomination is yet another recognition of JazzCash\u2019s innovative approach, the first of its kind globally, allowing over 360,000 merchants and businesses to accept payments from contactless cards or smartphones with a simple tap on an NFC-enabled Android device. Through its digital front-end partnership with Mastercard, JazzCash wallets can also directly tap and make digital payments with any contactless device.
\nMobilink Bank\u2019s \u2018Invisible Heirs\u2019 campaign has earned a coveted spot on the shortlist for the \u2018CMO Marketing Campaign\u2019 category. This powerful initiative sheds light on a critical yet often overlooked issue – women\u2019s struggle to understand, claim, and secure their rightful inheritance.
\nThe campaign not only raises awareness but also drives action through innovation. With Pakistan\u2019s first-ever inheritance calculator integrated into its app, Mobilink Bank empowers women with the tools to assert their legal rights and build a financially secure future.
\nPresident of JazzCash, Murtaza Ali, stated, \u201cOur aim is to develop products that address the unique challenges of Pakistan\u2019s market.
\nThis nomination is a testament to our relentless pursuit of innovation and our commitment to making financial services accessible for all. Tap Pay is not just a feature; it\u2019s a key part of our efforts to cultivate a more inclusive, cashless society and a documented economy.
\nWe will continue to lead the way in transforming Pakistan\u2019s financial services landscape and paving the way for the widespread adoption of digital payments.\u201d
\nPresident and CEO, Mobilink Bank, Haaris Mahmood Chaudhary, said, \u201cThe Invisible Heirs campaign has not only ignited a nationwide conversation but also challenged deep-rooted societal norms that hinder women\u2019s financial independence.
\nThis campaign is a testament to our vision of a future ready bank that leverages innovation, advocacy, and strategic partnerships to drive meaningful change. I believe its global recognition will further amplify awareness and inspire collective action, accelerating progress toward an equitable financial landscape for all.\u201d
\nIn 2024, Mobilink Bank received the \u201cDigital Nations Video Creativity Award\u201d for its \u201cInvisible Heirs\u201d campaign at GSMA\u2019s M360 Asia-Pacific. Similarly, JazzCash\u2019s innovative approach has already earned global recognition, winning the \u2018Pioneering Telco to Launch Tap on Phone\u2019 award by Mastercard at Edge 2024 in Dubai.
\nIn 2017, JazzCash was awarded GSMA\u2019s Glomo Award for the \u2018Best Mobile Product, Application, or Service for Women in Emerging Markets,\u2019 reinforcing its commitment to financial inclusion and empowering underserved communities.
\nMobilink Bank and JazzCash are part of the VEON group, a global digital operator that provides converged connectivity and digital services to nearly 160 million customers in six dynamic markets home to 7% of the world\u2019s population.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad Pakistan\u2019s largest fintech services provider, JazzCash, and the country\u2019s leading digital microfinance bank, Mobilink Bank, have been nominated for prestigious awards at the Global Mobile (GLOMO) Awards 2025. The winners will be announced at the upcoming Mobile World Congress (MWC) 2025 event. JazzCash earned its GLOMO 2025 nomination in the \u2018Best Fintech Innovation\u2019 category […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-461827","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n