Islamabad
\nPakistan\u2019s leading digital microfinance institution, Mobilink Bank, has solidified its standing as a trailblazer in women\u2019s financial inclusion and economic empowerment by winning the \u2018CMO Marketing Campaign\u2019 Award at the GSMA Global Mobile (GLOMO) Awards during Mobile World Congress 2025.
\nThe award recognizes Mobilink Bank\u2019s groundbreaking campaign – The Invisible Heirs, which addresses the systemic denial of women\u2019s inheritance rights in Pakistan and empowers them with innovative tools to claim what is lawfully theirs.
\nThis marks a historic milestone as Pakistan\u2019s first-ever win in the prestigious GLOMO Awards under the CMO Marketing Campaign category.
\nThe Invisible Heirs campaign aims to tackle gender-based financial inequality in Pakistan. At its core is an inheritance calculator integrated into Mobilink Bank\u2019s consumer app – Dost, which allows women to calculate their rightful share of inheritance easily.
\nThe campaign also featured a powerful video highlighting women\u2019s emotional and societal challenges in securing their inheritance, sparking a nationwide conversation and inspiring action.
\nAamir Ibrahim, CEO Jazz, Chairman Mobilink Bank and Group Executive Committee Member of VEON, remarked: \u201cThis award is a testament to our unwavering commitment to driving meaningful societal change through innovation.
\nThe Invisible Heirs campaign not only shines a light on a deeply rooted issue but also provides a tangible solution that empowers women to take control of their financial futures. This recognition underscores VEON\u2019s mission to create transformative digital services that uplift communities and foster equality.\u201d
\nPresident and CEO, Mobilink Bank Haaris Mahmood Chaudhary, said, \u201cWe are thrilled to win the GLOMO Award for \u2018The Invisible Heirs\u2019 campaign, which is a bold step toward dismantling barriers that have long hindered women\u2019s financial independence.
\nBy equipping women with the tools to claim their rightful inheritance, we are not only changing lives but also reshaping the narrative around gender equality in Pakistan.
\nAs a forward-looking, future-ready institution, this recognition inspires us to continue pushing boundaries in fostering long term emancipation of women through technology-driven solutions.\u201d
\nThis victory marks another milestone in Mobilink Bank\u2019s mission to leverage fintech for financial inclusion and gender equality. Earlier, the Invisible Heirs campaign bagged the \u2018Digital Nations Video Creativity Award\u2019 at GSMA\u2019s M360 Asia-Pacific event in 2024.
\nAdditionally, Mobilink Bank was recently named among the \u2018Top 10 Most Inclusive Organizations of the Year\u2019 at the GDIEB Awards 2025 while topping the State Bank of Pakistan\u2019s Banking on Equality scorecard for two years in a row.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad Pakistan\u2019s leading digital microfinance institution, Mobilink Bank, has solidified its standing as a trailblazer in women\u2019s financial inclusion and economic empowerment by winning the \u2018CMO Marketing Campaign\u2019 Award at the GSMA Global Mobile (GLOMO) Awards during Mobile World Congress 2025. The award recognizes Mobilink Bank\u2019s groundbreaking campaign – The Invisible Heirs, which addresses the […]<\/p>\n","protected":false},"author":2,"featured_media":465677,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-465666","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\n