PESHAWAR
\nKnown as the land of hospitality, Khyber Pakthunkhwa is a unique province of Pakistan where traditional sweets including Sohan Halwa of Dera Ismail Khan become an important food item of people during Iftar parties due to its delicious taste and full of energy.
\nThe sohan halwa of DI Khan, Gajar \u2018halwa\u2019 of Bannu, Mardani Pera of Mardan and Rajjar Methai of Charsadda district make Iftar parties more delectable in Khyber Pakthunkhwa where these mouth-watering commodities were being preferred on joyous occasions.
\nSeveral varieties of sohan halwa are brought from different districts including Multan to Peshawar as special Iftar offer, however, the Dera Ismail Khan\u2019s sohan halwa attracts a substantial number of buyers due to its unique flavor, taste and being cost-efficient.
\nNasir Ali alias Pehlawan, who run a famous sweet shop at Qissa Khawani Peshawar told APP that he had brought 200kg sohan halwa stock from DI Khan as a special Iftar item.
\n\u201cMy son had visited DI Khan last night to bring additional 200KG sohan halwa stock to fulfill people\u2019s pressing people\u2019s demands for Iftar parties.
\nThe ingredients required for the special halwa include milk, khoya, soni, fine flour, sugar and ghee besides dry fruits, which make it more delicious and tasty.
\nThe traders from different parts of Khyber Pakhtunkhwa, Sindh, Balochistan, Azad Kashmir and Punjab have placed heavy orders for upcoming Eid and extra labour was hired to meet their pressing demands for sweets and confectionaries. Like other food items, he said the prices of DI Khan and Multani sohan halwa were also increased in local market due to soaring price hike and one KG was available on ranges of Rs450 to Rs600 per KG in Peshawar, which was economical than Multani sohan hallwa that was being sold at Rs500 to Rs700 per KG.
\n\u201cMy entire family likes DI Khan sohan halwa due to its delectable taste and energy perspective,\u2019\u201d said Sundas Amin, a lecturer of Statistics at Pabbi bazaar. \u201cI purchased five KG sohan hallwa including two kg for my married sister as a special gift on her birthday,\u201d she said.
\nLike sohan halwa, the Rajjar Methai made of pure \u201cGur\u201d of Charsadda district also attracts a large number of buyers for Iftar parties due to its appetizing taste and affordable prices.
\nLocated about one kilometer north of Charsadda city, Rajjar bazaar has now turned into a sweets market where a great rush of buyers are being witnessed in all bakary shops ahead of Iftar. The traditional sweet was brought in substantial quantities in Peshawar, Charsadda, Swabi, Nowshera and Mardan districts.
\nYaqoob Khan, an owner of Razzar sweet told APP on Monday that this hard earned business was started by his grandfather Israruddin alias Chacha Halwai in 1930 and he belonged to the third generation running it today to support his family. The delicious quality of the sweet differentiates it from the rest of confectioneries due to its better taste, chemically free and affordable price. The people served it to relatives and guests as a special Iftar item besides on joyous occasions of Eid, weddings, engagements and children\u2019s birthday strengthening the bond of love and friendship.
\n\u201cPersonally, I like Rajjar sweet due its palatable taste and cost-efficient,\u201d said Faraz Khan, a resident of Wapda Town Peshawar, adding people of all social status can afford it. \u201cI purchased four KG Rajar sweets at Rs 400 per kilogram for my family members and friends as a special Iftar gift,\u201d he added.
\nHaji Yaqoob said the recipe for the popular sweet changed over the years and only butter, flour and gur were used in its preparation by my father as sugar was not available in those ancient days in Charsadda.
\nPresently it was being prepared with various ingredients including desi ghee, milk, butter, gur and white flour enhances its taste and delectability. The popular sweet also attracted traders from Afghanistan and Central Asian Republic while marching to the subcontinent via Charsadda and Peshawar through GT Road.
\nThe local people also send these special sweets as a gift to their friends and relatives, living in other parts of the country as well as abroad. It is also being exported to Saudi Arabia, Afghanistan, Iran, Syria and several Middle East countries besides being sent to USA, UK and other western countries as a special gift.
\nSimilarly, Mardani Pera prepared of milk and butter beside other ingredients, also attracts buyers. \u201cMardani sweet is my first choice for Iftar parties. I purchased five kilograms of sweets including five KG each for my married sisters, maternal uncles and relatives as special Iftar gifts,\u201d Professor Dr Naeem Khan of Swabi University.
\nHe said Pakistan can earn valuable foreign exchange by exporting the traditional confectionery to international markets. Focus should be made on its marketing by involving foreign missions to explore new avenues for these popular products besides social and digital media to be used for its proper projection overseas.
\nThe manufacturers and shopkeepers of these traditional sweets said that they had suffered financial losses due to the corona pandemic and 2022 devastative flood and urged the KP government to financially support the affectees besides providing interest free loans to them.
\nThis would enable the affected shopkeepers and manufacturers to strengthen their business besides providing jobs to labourers. They also demanded industry status to DI Khan\u2019s sohan halwa and Rajar methai of Charsadda.<\/p>\n","protected":false},"excerpt":{"rendered":"
PESHAWAR Known as the land of hospitality, Khyber Pakthunkhwa is a unique province of Pakistan where traditional sweets including Sohan Halwa of Dera Ismail Khan become an important food item of people during Iftar parties due to its delicious taste and full of energy. The sohan halwa of DI Khan, Gajar \u2018halwa\u2019 of Bannu, Mardani […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[],"class_list":{"0":"post-466317","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-peshawar"},"yoast_head":"\n