Islamabad
\nPakistan\u2019s leading digital microfinance institution, Mobilink Bank, has added yet another feather in its cap by winning silver for its \u2018Invisible Heirs\u2019 campaign at the prestigious Dubai Lynx Awards 2025 \u2013 the MENA region\u2019s biggest creative and marketing event. The campaign excelled in the Creative Strategy Corporate Purpose & Social Responsibility category for elevating consciousness against the systemic denial of inheritance share for most women in Pakistan.
\nMobilink Bank\u2019s campaign tackles gender-based financial inequality head-on to foster financial autonomy for women. The campaign featured a powerful video narrative highlighting women\u2019s emotional and societal challenges in securing their inheritance, sparking a nationwide conversation and inspiring action. The bank also innovatively integrated an \u2018Inheritance Calculator\u2019 in its mobile app to allow women to easily calculate their rightful share in inheritance.
\nReacting to the success, Haaris Mahmood Chaudhary, President and CEO of Mobilink Bank, said, \u201cBeing recognized at the biggest marketing event in the MENA region refuels our passion to work more vigorously towards women\u2019s long-term financial liberation. Mobilink Bank empowers women to overcome deeply rooted social challenges through future-ready digital innovation and strong social advocacy. We believe the campaign\u2019s recognition will translate into solid gains toward the social cause closest to our hearts.\u201d
\nThe Dubai Lynx Awards are the Middle East and North Africa (MENA) region\u2019s premier platform for celebrating excellence in creative communications, marketing, and advertising. Held annually in Dubai, the event brings together top agencies, brands, and creative minds from across the region to showcase ideas that drive business results and positive change.
\nThe award adds to Mobilink Bank\u2019s streak of global wins at GSMA\u2019s GLOMO and M360 APAC. This recognition will further invigorate the bank\u2019s efforts to foster financial inclusion, autonomy, and empowerment of women nationwide.
\nBest regards.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad Pakistan\u2019s leading digital microfinance institution, Mobilink Bank, has added yet another feather in its cap by winning silver for its \u2018Invisible Heirs\u2019 campaign at the prestigious Dubai Lynx Awards 2025 \u2013 the MENA region\u2019s biggest creative and marketing event. The campaign excelled in the Creative Strategy Corporate Purpose & Social Responsibility category for elevating […]<\/p>\n","protected":false},"author":2,"featured_media":378211,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-471760","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\n