ISLAMABAD
\nExperts from diverse sectors including education, tourism, government, civil society, and environmental advocacy came together in a national online consultation organized by Devcom-Pakistan under the theme \u201cThe Earth Care Pledge \u2013 Engaging Youth for a Zero Waste Pakistan\u201d on Saturday. Participants called for innovative and actionable strategies to engage Pakistan\u2019s 64 percent youth population in reducing the country\u2019s escalating waste crisis.
\nKey recommendations emphasized the need to integrate zero waste principles into school and university curricula, develop youth-led green enterprises, promote digital campaigns, and establish a National Youth Environmental Corps.
\nPanelists also stressed incentivizing waste segregation and recycling through gamified mobile applications and creating campus-based \u201cGreen Ambassadors\u201d networks to advocate sustainable lifestyles in their communities.
\nPakistan generates an estimated 3.9 million tons of plastic waste annually, with around 65 percent being mismanaged, ending up in landfills, waterways, or burned in the open.
\nNearly 48,000 tons of solid waste is produced daily in urban centers, much of it comprising organic, plastic, electronic, and construction debris. Only 10 percent of total waste is currently recycled, while the rest burdens the environment, posing significant health and climate risks.
\nSpeaking at the event, Munir Ahmed, founder and Executive Director of Devcom-Pakistan, said, \u201cWith over 140 million young people in the country, we have the largest human capital in our history. If engaged meaningfully, youth can transform Pakistan\u2019s waste crisis into a circular economy opportunity. The Earth Care Pledge is a call for action \u2014 not just to reduce waste, but to rethink our consumption patterns altogether.\u201d
\nHe said Devcom-Pakistan\u2019s annual World Earth Day event \u201cThe Earth Care Pledge to focus on the launch of Zero Waste Pakistan initiative. A Zero Waste Pakistan is not just a vision\u2014it\u2019s a necessity.
\nThrough collective action, innovation, and policy reforms, we can break free from plastic pollution and safeguard our environment for future generations. Empowering youth with the concepts of waste segregation, reuse and recycling at source of the waste generation such as homes and institutions will lead the society to a zero waste Pakistan.\u201d
\nParticipants from Gilgit-Baltistan, Azad Jammu and Kashmir, Sindh, Balochistan, and Punjab shared regional insights, highlighting the lack of localized waste management policies and limited awareness among youth. Representatives from the Ministry of Climate Change, provincial EPAs, and civil society organizations committed to collaborate on a long-term youth engagement strategy under the Earth Care Pledge initiative.
\nAftab-ur-Rehman Rana, PTDC Managing Director and sustainable tourism expert, said we need to develop skills of the young and school children through curriculum, particle activities. Dr Sohima Anzak urged for \u2018innovative idea competition\u2019 to reduce waste and recycle at the university and college level every semester.
\nThe best ideas shall be given certification and encouragement awards. She also stressed for behaviour change initiatives and leadership skills development for a sustainable environment. Others who spoke on the occasion included Maria Naeem, Anwar ul Haq, Hamza Bashir, Azeem Iqbal, Nusrat Bano, Yashfa Fiaz, Owais Mughal, Irshad Safdar, and Riffat Ara Baig.
\nThe consultation concluded with a collective commitment to launch nationwide campaigns led by youth champions, promote plastic alternatives, and organize Zero Waste Innovation Challenges to encourage sustainable startups. Devcom-Pakistan will host follow-up sessions and pilot projects in universities and schools ahead of World Earth Day and World Environment Day.<\/p>\n","protected":false},"excerpt":{"rendered":"
ISLAMABAD Experts from diverse sectors including education, tourism, government, civil society, and environmental advocacy came together in a national online consultation organized by Devcom-Pakistan under the theme \u201cThe Earth Care Pledge \u2013 Engaging Youth for a Zero Waste Pakistan\u201d on Saturday. Participants called for innovative and actionable strategies to engage Pakistan\u2019s 64 percent youth population […]<\/p>\n","protected":false},"author":2,"featured_media":472298,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-472283","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-national"},"yoast_head":"\n