{"id":483942,"date":"2025-06-13T09:23:23","date_gmt":"2025-06-13T04:23:23","guid":{"rendered":"https:\/\/leadpakistan.com.pk\/news\/?p=483942"},"modified":"2025-06-13T09:23:23","modified_gmt":"2025-06-13T04:23:23","slug":"mobilink-banks-inheritance-campaign-shortlisted-at-cannes-lions-2025","status":"publish","type":"post","link":"https:\/\/leadpakistan.com.pk\/news\/mobilink-banks-inheritance-campaign-shortlisted-at-cannes-lions-2025\/","title":{"rendered":"Mobilink Bank\u2019s inheritance campaign shortlisted at Cannes Lions 2025"},"content":{"rendered":"<p>Invisible No More<br \/>\nIslamabad: Pakistan\u2019s leading digital microfinance Bank, Mobilink Bank\u2019s inheritance campaign, has been shortlisted for the prestigious Cannes Lions International Festival of Creativity 2025 in the \u2018Glass: The Lion for Change\u2019 category. The Invisible Heirs campaign tackles systemic barriers to women\u2019s inheritance rights in Pakistan by highlighting a long-ignored issue through data-driven tools and impactful storytelling. Cannes Lions received over 251 global entries in the subject category, with only 28 campaigns making it to the shortlist. Mobilink Bank\u2019s Invisible Heirs campaign has already garnered global acclaim by winning prestigious awards, including Dubai Lynx, M360 APAC Digital Nations Awards, and Glomo. The powerful video campaign sparked a nationwide conversation around women\u2019s access to justice and economic equity. It is complemented by an innovative Inheritance Calculator embedded within Mobilink Bank\u2019s digital app, \u2018Dost,\u2019 which allows women to independently calculate their rightful share of the inheritance and make informed decisions in pursuing their rights. Aamir Ibrahim, CEO Jazz &#038; Chairman Mobilink Bank celebrated the nomination, saying, \u201cInvisible Heirs shines a light on an issue too often overlooked &#8211; women\u2019s rightful access to inheritance. Being shortlisted at Cannes Lions affirms the power of purpose-led storytelling to drive social change. At Jazz and Mobilink Bank, we\u2019re committed to using technology and creativity to build a more just and inclusive future for women in Pakistan.\u201d Commenting on the shortlist, Haaris Mahmood Chaudhary, President and CEO Mobilink Bank said, \u201cBeing shortlisted at Cannes Lions among the world\u2019s most powerful campaigns is a proud moment not just for us, but for every woman in Pakistan fighting for her rightful share. With Invisible Heirs, we wanted to turn a cultural silence into a public conversation, and this recognition affirms the power of purpose-driven creativity.\u201d The Cannes Lions International Festival of Creativity is considered the world\u2019s most prestigious celebration of creative excellence in branded communications. Our Correspondent<\/p>\n<p>Mobilink Bank\u2019s nomination positions Pakistan on the global map for advocacy-driven innovation and inclusive fintech solutions. This milestone further reinforces the Bank\u2019s commitment to women\u2019s financial inclusion and to using technology as a force for social change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Invisible No More Islamabad: Pakistan\u2019s leading digital microfinance Bank, Mobilink Bank\u2019s inheritance campaign, has been shortlisted for the prestigious Cannes Lions International Festival of Creativity 2025 in the \u2018Glass: The Lion for Change\u2019 category. The Invisible Heirs campaign tackles systemic barriers to women\u2019s inheritance rights in Pakistan by highlighting a long-ignored issue through data-driven tools [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-483942","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Mobilink Bank\u2019s inheritance campaign shortlisted at Cannes Lions 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpakistan.com.pk\/news\/mobilink-banks-inheritance-campaign-shortlisted-at-cannes-lions-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mobilink Bank\u2019s inheritance campaign shortlisted at Cannes Lions 2025\" \/>\n<meta property=\"og:description\" content=\"Invisible No More Islamabad: Pakistan\u2019s leading digital microfinance Bank, Mobilink Bank\u2019s inheritance campaign, has been shortlisted for the prestigious Cannes Lions International Festival of Creativity 2025 in the \u2018Glass: The Lion for Change\u2019 category. 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