Multan,one of the oldest cities in South Asia,is not just known for its Sufi heritage,vibrant bazaars and historic architecture but it has also earned the affectionate title of the \u201cCity of Gift-Givers.\u201d
\nThis title becomes especially relevant in summer when the local culture of sending mangoes as gifts reaches its peak.
\nIn Multan,mango gifting is more than a seasonal activity.It is a cherished tradition that reflects the people\u2019s generosity,affection and pride in their land\u2019s produce.As the mango season ripens in July,residents of the city begin preparing to send the \u201cking of fruits\u201d to their relatives,friends and colleagues across the country.
\nSpeaking to APP,Umar Daraz,a mango orchard owner from the Nawabpur village of Multan,highlighted the significance of this practice.\u201cAs soon as the mango harvest starts,I start receiving calls from regular citizens,not just wholesalers. They want to send mangoes as gifts to people in Karachi,Lahore,Islamabad and even remote towns,\u201d he said. \u201cThis is not for profit but most of them buy in small quantities,often requesting careful packing to make sure their gift arrives fresh and fragrant.\u201d<\/p>\n
Mahmood Ahmed,a prominent businessman from the city,shared a personal glimpse into the gifting culture. \u201cI send nearly 80 boxes of mangoes every year to friends,clients, and family members,\u201d he noted. \u201cSome boxes carry Sindhri,others have Chaunsa or Dussehri however I make sure everyone receives their favorite variety.\u201d
\nFor many, this act of gifting mangoes is not just about sharing fruit but it\u2019s about spreading happiness. The arrival of a mango box from Multan is often taken as a gesture of respect, love, and goodwill. Whether it\u2019s a businessman thanking his customers, a student sending mangoes to teachers, or families simply reconnecting through seasonal gifts so mangoes serve as a fragrant bridge of relationships, said Mehmood.
\nMango courier services also witness a surge during this time. Local courier shops are seen packed with wooden crates and cardboard boxes full of ripe, golden fruit \u2014 each labeled carefully with names and destinations. \u201cPeople even bring handwritten notes or cards to include with the mangoes. It\u2019s a complete cultural package,\u201d a courier service worker said.
\nMr Aabid, another,stated the culture of sharing extends to all social classes. Even middle-income households in Multan often budget mango gifting into their summer expenses.\u201cIt\u2019s part of who we are,\u201dsaid Hamna Bibi,a school teacher.\u201cEven if I send just two boxes , one to my uncle in Rawalpindi and one to my aunt in Bahawalpur and it makes me feel proud.\u201d
\nThis unique generosity has made Multan stand out as a city where giving gifts is woven into the fabric of everyday life.With every mango gifted,the city not only shares its fruit but its nice feelings from heart.<\/p>\n","protected":false},"excerpt":{"rendered":"
Multan,one of the oldest cities in South Asia,is not just known for its Sufi heritage,vibrant bazaars and historic architecture but it has also earned the affectionate title of the \u201cCity of Gift-Givers.\u201d This title becomes especially relevant in summer when the local culture of sending mangoes as gifts reaches its peak. In Multan,mango gifting is […]<\/p>\n","protected":false},"author":2,"featured_media":316314,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-487943","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-national"},"yoast_head":"\n