{"id":507790,"date":"2025-10-10T01:39:57","date_gmt":"2025-10-09T20:39:57","guid":{"rendered":"https:\/\/leadpakistan.com.pk\/news\/?p=507790"},"modified":"2025-10-10T01:39:57","modified_gmt":"2025-10-09T20:39:57","slug":"tamasha-breaks-record-with-32m-users-during-asia-cup-2025","status":"publish","type":"post","link":"https:\/\/leadpakistan.com.pk\/news\/tamasha-breaks-record-with-32m-users-during-asia-cup-2025\/","title":{"rendered":"Tamasha breaks record with 32m users during Asia Cup 2025"},"content":{"rendered":"<p> ISLAMABAD<br \/>\nTamasha, Jazz\u2019s premier streaming platform, has set new records for digital sports viewership during the Asia Cup 2025, registering over 32 million Monthly Active Users (MAUs) and 14 million peak Daily Active Users during the much-anticipated final between Pakistan and India.<br \/>\nThe platform, along with its partner network, expanded Pakistan\u2019s digital live sports audience from 33 million to 43 million \u2014 a 30 percent surge in market size, said a press release. Viewers collectively watched more than 2.2 billion minutes of live cricket, generating 326 million views, further consolidating Tamasha\u2019s position as the country\u2019s leading digital entertainment hub.<br \/>\nDuring the Pakistan-India final, Tamasha saw over 3 million app downloads in a single day, underscoring the growing shift toward digital sports streaming in Pakistan.<br \/>\nTamasha also delivered strong returns for advertisers, emerging as the top-performing platform for brand visibility and engagement during the Asia Cup campaign.<br \/>\nHBL, one of Pakistan\u2019s leading banks and title sponsor of the Pakistan Super League, partnered with Tamasha as the title sponsor of The DugOut \u2014 the app\u2019s flagship cricket analysis show featuring Shoaib Akhtar, Muhammad Hafeez, Sohail Tanvir, and Sana Mir. The show drew 8.4 million unique users, recorded 29 million views, and logged 38 million minutes of watch time.<br \/>\nWith 4.3 billion ad impressions and 11.2 million clicks generated over 28 days, Tamasha reaffirmed its position as the go-to platform for live sports, expert analysis, and fan engagement in Pakistan.<br \/>\nPowered by advanced streaming technology and interactive features, Tamasha continues to redefine how Pakistanis experience sports online, providing fans with an immersive, front-row digital experience.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>ISLAMABAD Tamasha, Jazz\u2019s premier streaming platform, has set new records for digital sports viewership during the Asia Cup 2025, registering over 32 million Monthly Active Users (MAUs) and 14 million peak Daily Active Users during the much-anticipated final between Pakistan and India. The platform, along with its partner network, expanded Pakistan\u2019s digital live sports audience [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[],"class_list":["post-507790","post","type-post","status-publish","format-standard","category-sports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Tamasha breaks record with 32m users during Asia Cup 2025<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpakistan.com.pk\/news\/tamasha-breaks-record-with-32m-users-during-asia-cup-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tamasha breaks record with 32m users during Asia Cup 2025\" \/>\n<meta property=\"og:description\" content=\"ISLAMABAD Tamasha, Jazz\u2019s premier streaming platform, has set new records for digital sports viewership during the Asia Cup 2025, registering over 32 million Monthly Active Users (MAUs) and 14 million peak Daily Active Users during the much-anticipated final between Pakistan and India. The platform, along with its partner network, expanded Pakistan\u2019s digital live sports audience [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/leadpakistan.com.pk\/news\/tamasha-breaks-record-with-32m-users-during-asia-cup-2025\/\" \/>\n<meta property=\"og:site_name\" content=\"Daily Lead Pakistan\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DailyLeadPak\/\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-09T20:39:57+00:00\" \/>\n<meta name=\"author\" content=\"Web Desk\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@DailyLeadPak\" \/>\n<meta name=\"twitter:site\" content=\"@DailyLeadPak\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Web Desk\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script 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