Dubai\/ Islamabad
\nPakistan\u2019s largest telecommunications and integrated ICT services provider, PTCL Group (PTCL & Ufone 4G), has signed a strategic partnership with Apple\u2019s authorised distributor and service provider in Pakistan, Mercantile, to offer Apple\u2019s complete product range to its enterprise customers nationwide.
\nThe partnership was signed by Asif Ahmad, Group Chief Business Solutions Officer, PTCL & Ufone 4G, and Nauman Durrani, CEO Pakistan, SVP Sage – Mercantile on the sidelines of GITEX Global 2025 in Dubai. President & Group CEO Hatem Bamatraf was also present at the signing, along with senior management from both sides.
\nThe agreement allows PTCL Group and Mercantile to jointly work toward expanding access to cutting-edge technology, enhancing customer confidence through extended support services, strengthening go-to-market capabilities with joint initiatives, and amplifying market presence through collaborative campaigns.
\nThe partnership will also open avenues for innovative financing models through the Device as a Service (DaaS) model that empowers organisations and employees alike, while reducing upfront investment barriers.
\nSharing his thoughts regarding the partnership, Asif Ahmad, Group Chief Business Solutions Officer, PTCL & Ufone 4G, said, \u201cWe are glad to expand our partnership to enhance access to Apple\u2019s cutting-edge technology for our business customers.
\nWe are adding further value by embedding the DaaS framework to make the enterprise mobility smarter, scalable, and financially viable. The initiative stems from PTCL Group\u2019s firm confidence in the undisputed power of innovative technology to transform businesses.\u201d
\nAlso commenting on the development, Nauman Durrani, CEO Pakistan, SVP Sage – Mercantile said, \u201cWe are happy to extend Apple\u2019s high-quality products to Pakistan\u2019s wider business community through PTCL Group\u2019s nationwide network.
\nApple\u2019s products and services are synonymous with quality and customer confidence, which can accelerate the process of digitisation across Pakistan\u2019s enterprise sector for its growth and sustainability. The shared vision of Mercantile and PTCL Group has seamlessly united our efforts in this pursuit and the invaluable support of the Pakistan Telecommunication Authority (PTA) – reflects our collective drive to advance Pakistan\u2019s digital future.\u201d
\nThe collaboration helps PTCL Group to successfully combine global technology leadership with innovative delivery models to accelerate the digital transformation of enterprises across Pakistan.<\/p>\n","protected":false},"excerpt":{"rendered":"
Dubai\/ Islamabad Pakistan\u2019s largest telecommunications and integrated ICT services provider, PTCL Group (PTCL & Ufone 4G), has signed a strategic partnership with Apple\u2019s authorised distributor and service provider in Pakistan, Mercantile, to offer Apple\u2019s complete product range to its enterprise customers nationwide. The partnership was signed by Asif Ahmad, Group Chief Business Solutions Officer, PTCL […]<\/p>\n","protected":false},"author":2,"featured_media":509293,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-509303","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\n