ISLAMABAD
\nMeta, in collaboration with the Pakistan Telecommunication Authority (PTA) educational platform, EYEYAH!, has launched a social campaign and interactive online experience named \u201cIs This Legit?\u201d to raise awareness for common scam traps within Pakistan.
\nThis initiative is part of a broader APAC-wide campaign rolling out across more than 15 countries, promoting safer digital experiences.
\nThe campaign educates users on seven prevalent scam types, including romance, shopping, impersonation, investment, job, account hacking and messaging scams through engaging and gamified content designed to build awareness of scam indicators and red flags.
\nChairman PTA, commended the collaboration, emphasising PTA\u2019s ongoing commitment to fostering a secure and informed digital environment.
\nHe highlighted the initiative as a continuation of PTA and Meta\u2019s joint efforts to enhance digital literacy and protect users from fraudulent activities.
\nDania Mukhtar, Head of Pakistan Public Policy at Meta, said, \u201cAt Meta, we are deeply committed to safeguarding our community in Pakistan by proactively removing scammers from our platforms.
\nHowever, scammers are constantly adapting their tactics, targeting multiple apps and platforms simultaneously, making it difficult for them to be caught. We recognize that awareness and education are powerful tools for online users.
\nThrough this campaign, we aim to help people in Pakistan identify common red flags interactively and engagingly, empowering them to stay safe from scams. We appreciate the Pakistan Telecommunication Authority (PTA) for helping us amplify this initiative and empower the community with the knowledge and resources needed to protect themselves online.\u201d
\nPTA and Meta continue to play a leading role in promoting digital literacy, protecting users from online threats, and ensuring a secure and trustworthy digital ecosystem for all.<\/p>\n","protected":false},"excerpt":{"rendered":"
ISLAMABAD Meta, in collaboration with the Pakistan Telecommunication Authority (PTA) educational platform, EYEYAH!, has launched a social campaign and interactive online experience named \u201cIs This Legit?\u201d to raise awareness for common scam traps within Pakistan. This initiative is part of a broader APAC-wide campaign rolling out across more than 15 countries, promoting safer digital experiences. […]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-509307","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-business"},"yoast_head":"\n