A delegation from Meta, led by Mr.Rafael Frankel, Director for Public Policy (South Asia), called on Federal Minister for Commerce Jam Kamal Khan at the Ministry of Commerce in Islamabad to discuss cooperation in digital trade, e-commerce, and artificial intelligence (AI).
\nCoordinator to the Prime Minister on Commerce, Rana Ihsaan Afzal, was also present in the meeting.
\nWelcoming the delegation, Jam Kamal Khan appreciated Meta\u2019s partnership in supporting Pakistan\u2019s digital transformation, said a release issued here on Wednesday.
\nHe highlighted that Pakistan\u2019s digital economy is among the fastest-growing in South Asia, powered by a youthful population, growing connectivity, and a strong IT talent base producing over 75,000 graduates annually.
\nThe Minister informed the delegation on the Ministry\u2019s initiatives to strengthen e-commerce, promote IT exports, and integrate AI into the national economy.
\nHe said that Pakistan\u2019s IT and ITeS exports rose by 18 percent in FY2025 to $3.8 billion, while in the first quarter of FY2026, exports reached $1.06 billion, marking a 21 percent year-on-year increase.
\nHe shared that the National E-Commerce Policy 2.0 (2025\u20132030) is being finalized to expand Pakistan\u2019s e-commerce market to $20 billion by 2030, with a focus on MSME digitization, logistics improvement, and cross-border trade facilitation.<\/p>\n
The Minister also discussed Pakistan\u2019s leadership in regional trade forums such as the SCO E-Commerce Cooperation Program and MPCEPA, where digital trade and secure data flows are key agenda items.
\nHe invited Meta to collaborate through the Ministry\u2019s IT Sectoral Council on areas such as AI ethics, digital safety, and e-commerce standards.
\nJam Kamal Khan further underlined Pakistan\u2019s recent advancements in AI policy and governance, including the National AI Policy 2025, the Uraan Pakistan initiative, and the Digital National Pakistan (DNP) Act 2025, which together aim to promote ethical, transparent, and inclusive AI adoption to support SMEs and exports.
\nHe invited Meta to partner with Pakistan in AI skill programs targeting youth, and to explore a Meta\u2013Pakistan E-Commerce Accelerator Pilot to strengthen digital entrepreneurship.
\nMr. Rafael Frankel commended Pakistan\u2019s progress in digital transformation and expressed Meta\u2019s keen interest in expanding collaboration in AI-driven digital innovation, skills development, and SME support.
\nHe reiterated Meta\u2019s commitment to empowering Pakistani entrepreneurs and small businesses through programs such as Meta Boost, focusing on digital skills, responsible marketing, and online safety.
\nBoth sides agreed to continue working closely to promote innovation, safe online practices, and economic empowerment through technology.
\n The meeting concluded with a reaffirmation of mutual commitment to a long-term partnership advancing Pakistan\u2019s digital economy.<\/p>\n","protected":false},"excerpt":{"rendered":"
A delegation from Meta, led by Mr.Rafael Frankel, Director for Public Policy (South Asia), called on Federal Minister for Commerce Jam Kamal Khan at the Ministry of Commerce in Islamabad to discuss cooperation in digital trade, e-commerce, and artificial intelligence (AI). Coordinator to the Prime Minister on Commerce, Rana Ihsaan Afzal, was also present in […]<\/p>\n","protected":false},"author":2,"featured_media":511396,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":{"0":"post-511386","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-business"},"yoast_head":"\n