Shusha, AZERBAIJAN
\nCoordinator to the Prime Minister on Tourism Sardar Yasir Ilyas Khan represented Pakistan at the high-level gathering i.e. Economic Cooperation Organization (ECO) Conference marking Shusha (Azerbaijan)\u2019s designation as ECO Tourism Capital 2026.
\nSardar Yasir presented Pakistan\u2019s stance at the forum for regional tourism integration and investment at the in Shusha. The forum turned out to be a huge success as the PM\u2019s aide on tourism framed tourism not merely as a sector of growth, but as a strategic instrument of regional connectivity, economic resilience, and soft diplomacy.
\nThe conference, attended by senior officials from across ECO member states including T\u00fcrkiye, Iran, Kazakhstan, and Uzbekistan, focused on unlocking cross-border tourism flows and fostering sustainable development. Within this multilateral setting, Pakistan\u2019s intervention was notably structured, data-driven, and forward-looking.
\nIn his keynote address, Sardar Yasir outlined a reform-backed roadmap aimed at scaling Pakistan\u2019s tourism economy over the next decade. Citing current annual growth of approximately 10% and employment of 4.7 million people, he projected a near doubling of the workforce to 8 million jobs, alongside a targeted $40 billion contribution to GDP.
\nHe invited ECO member states and private investors to engage with Pakistan\u2019s expanding tourism landscape, pointing to opportunities in infrastructure development, hospitality, and curated destination experiences, including religious, medical, and adventure tourism.
\nA key policy proposition , the introduction of a unified regional visa framework, modelled on the Schengen system was presented as a practical mechanism to stimulate intra-regional travel and economic integration.
\nUnderscoring Pakistan\u2019s improving accessibility, Sardar Yasir highlighted a growing network of transport and digital infrastructure: five international airports, 15 domestic airports, more than 12,000 kilometres of motorways, and extensive railway connectivity.
\nThis physical backbone, coupled with ongoing digital expansion, including a 5G rollout, was positioned as critical to transforming Pakistan into a competitive and investor-friendly tourism destination.
\nBeyond policy, Pakistan deployed cultural diplomacy with calculated precision. A curated culinary showcase, featuring traditional dishes such as biryani, nihari, and seekh kebabs, served to introduce delegates to the country\u2019s cultural depth, reinforcing a narrative of diversity and heritage. The engagement, conducted alongside Azerbaijani officials, reflected an emphasis on people-to-people connectivity as a complement to formal economic dialogue.
\nOn the margins of the summit, Sardar Yasir held bilateral meetings with tourism authorities from T\u00fcrkiye, Kazakhstan, and Uzbekistan. Discussions centred on expanding cooperation through joint tourism roadshows, hospitality exchange programmes, and stronger academia\u2013industry partnerships.
\nHe also stressed the need to increase inbound tourism to Pakistan, particularly from countries with existing direct flight connections an area identified as offering immediate growth potential.
\nWith Pakistan set to host ECO-related events in 2027 in Lahore and Islamabad, Sardar Yasir extended formal invitations to member states, signalling Islamabad\u2019s intent to position itself as a convening hub for regional tourism dialogue.
\nWhile multilateral forums often produce broad declarations, Pakistan\u2019s engagement in Shusha stood out for its policy clarity and strategic messaging. As Coordinator to the Prime Minister on Tourism, Sardar Yasir Ilyas Khan presented a coherent vision that links domestic reforms with regional ambition, projecting Pakistan as both a serious market and an emerging leader in tourism diplomacy<\/p>\n","protected":false},"excerpt":{"rendered":"
Shusha, AZERBAIJAN Coordinator to the Prime Minister on Tourism Sardar Yasir Ilyas Khan represented Pakistan at the high-level gathering i.e. Economic Cooperation Organization (ECO) Conference marking Shusha (Azerbaijan)\u2019s designation as ECO Tourism Capital 2026. Sardar Yasir presented Pakistan\u2019s stance at the forum for regional tourism integration and investment at the in Shusha. The forum turned […]<\/p>\n","protected":false},"author":2,"featured_media":543939,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-543938","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-national"},"yoast_head":"\n