Movement\u2019s biggest drop yet
\nA 28-piece collection and a record shaped by Lyari\u2019s football culture, rap scene and street art – created with the artists, musicians, and voices that define it
\nNews Desk
\nKarachi
\nMovement, the Pakistani streetwear label behind the +92 collection with Wasim Akram and its capsule with Adeel uz Zafar, today announced LYARI – a 28-piece collection releasing on 31st July 2026 alongside an original anthem produced by Qasim Azhar, featuring Eva B and rappers from Lyari itself.
\nEmerging as one of Pakistan\u2019s most happening streetwear brands, Movement continues to build its collections through culture rather than trend.
\nThe LYARI drop is the largest release in the brand\u2019s three-year history, and the first built entirely inside one place rather than about it.
\nLyari made Pakistani football. It made Pakistani rap. Its walls carry a mural tradition older than most of the city\u2019s galleries, and its slang has travelled further than most of its people have.
\nVery little of that reaches the screen. Movement\u2019s position is simple: Lyari does not need defending. It has never needed anyone\u2019s permission to be interesting.
\nRather than beginning with a mood board, the collection begins with the place itself – its grounds and the players who never left them, its studios and cyphers, its painters who work on shutters instead of canvas.
\nLyari\u2019s own language runs through the collection, from phrases like \u201cLyari Dil Hai Jani\u201d to the lettering, colours and hand-drawn graphic treatment inspired by the neighbourhood itself.
\nThe LYARI anthem is not just a campaign soundtrack. It is what the streets sound like when nobody is translating them.
\nRecorded with Eva B alongside MCs who grew up in Lyari, the anthem is written in the language those streets are actually spoken in – the slang, the cadence, the humour and the pace of a place that moves fast and does not explain itself to visitors. Nothing on the record was softened for an outside ear.
\nThe anthem releases as a standalone record across Spotify, Apple Music, YouTube and all major streaming platforms today. The accompanying film was shot entirely on location in Lyari, with the people who live there appearing on camera instead of actors cast to represent them.
\nThe collection spans 28 pieces, designed with a simple benchmark: every garment should feel equally at home on a street in Lyari and on a shop floor in London without changing a single stitch.<\/p>\n","protected":false},"excerpt":{"rendered":"
Movement\u2019s biggest drop yet A 28-piece collection and a record shaped by Lyari\u2019s football culture, rap scene and street art – created with the artists, musicians, and voices that define it News Desk Karachi Movement, the Pakistani streetwear label behind the +92 collection with Wasim Akram and its capsule with Adeel uz Zafar, today announced […]<\/p>\n","protected":false},"author":2,"featured_media":559663,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[82,4],"tags":[],"class_list":["post-559650","post","type-post","status-publish","format-standard","has-post-thumbnail","category-entertainment","category-national"],"yoast_head":"\n