Islamabad
\nTo commemorate Pakistan\u2019s Independence Day, Bank Alfalah, one of Pakistan\u2019s leading commercial banks, partnered with WWF-Pakistan to carry out a mangrove plantation drive under its Alfa Forest initiative.
\nThe activity reinforces the Bank\u2019s commitment to environmental sustainability while supporting Pakistan\u2019s efforts to restore and protect its coastal ecosystems.
\nHeld at the WWF-Pakistan Wetland Centre in Karachi, the plantation activity brought together Bank Alfalah colleagues, WWF-Pakistan representatives, environmental experts and volunteers to plant mangroves as part of the Bank\u2019s ongoing environmental conservation efforts.
\nAlfa Forest, available through the Alfa App, enables customers to contribute to tree plantation through their digital banking transactions.
\nThe mangrove plantation drive marks the next phase of the initiative by translating customer participation into on-ground environmental action in partnership with WWF-Pakistan.
\nThe initiative reflects Bank Alfalah\u2019s continued commitment to responsible banking by supporting nature-based solutions that help mitigate climate change, protect biodiversity and strengthen the resilience of coastal communities.
\nOut of 1.4 million active Alfa App customers, over 1 million have participated in the initiative, enabling the plantation of a mangrove tree on their behalf.
\nSpeaking at the event, Muhammad Yahya Khan, Chief Digital Officer, Bank Alfalah, said: \u201cAt Bank Alfalah, we believe technology can be a powerful enabler of positive change.
\nThrough Alfa Forest, our customers have the opportunity to contribute to sustainable conservation simply by banking digitally. Our partnership with WWF-Pakistan allows us to translate that collective participation into meaningful action on the ground, supporting the restoration of Pakistan\u2019s coastal ecosystems and contributing to a more sustainable future.\u201d
\nRepresenting WWF-Pakistan, Rab Nawaz, Senior Director- Programmes said: \u201cMangrove forests play a vital role in protecting coastal ecosystems, capturing carbon, preserving biodiversity and supporting local livelihoods.
\nWe value Bank Alfalah\u2019s commitment to environmental conservation and are pleased to partner on an initiative that encourages public participation while creating lasting environmental benefits.\u201d
\nPakistan\u2019s mangrove forests are among the country\u2019s most valuable natural ecosystems, serving as a natural defence against coastal erosion, supporting marine biodiversity and acting as significant carbon sinks.
\nThrough Alfa Forest, Bank Alfalah aims to contribute to national climate resilience while encouraging greater environmental awareness among its customers, employees and the wider community.
\nThe initiative forms part of Bank Alfalah\u2019s broader Environmental, Social and Governance (ESG) strategy and reinforces the Bank\u2019s commitment to advancing sustainable development through strategic partnerships and community engagement.<\/p>\n","protected":false},"excerpt":{"rendered":"
Islamabad To commemorate Pakistan\u2019s Independence Day, Bank Alfalah, one of Pakistan\u2019s leading commercial banks, partnered with WWF-Pakistan to carry out a mangrove plantation drive under its Alfa Forest initiative. The activity reinforces the Bank\u2019s commitment to environmental sustainability while supporting Pakistan\u2019s efforts to restore and protect its coastal ecosystems. Held at the WWF-Pakistan Wetland Centre […]<\/p>\n","protected":false},"author":2,"featured_media":561340,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-561327","post","type-post","status-publish","format-standard","has-post-thumbnail","category-business"],"yoast_head":"\n