{"id":97410,"date":"2019-12-15T11:44:54","date_gmt":"2019-12-15T01:44:54","guid":{"rendered":"http:\/\/leadpakistan.com.pk\/news\/?p=97410"},"modified":"2019-12-15T11:44:54","modified_gmt":"2019-12-15T01:44:54","slug":"hogasaaf-pakistan-launches-safai-anthem","status":"publish","type":"post","link":"https:\/\/leadpakistan.com.pk\/news\/hogasaaf-pakistan-launches-safai-anthem\/","title":{"rendered":"\u2018HogaSaaf Pakistan\u2019 launches \u2018Safai Anthem\u2019"},"content":{"rendered":"<p>our correspondent<br \/>\nIslamabad<br \/>\nTo instill ownership amongst Pakistanis to keep themselves and their surroundings clean, \u2018HogaSaaf Pakistan\u2019 (\u201cHSP\u201d), powered by Dettol, has launched a new Safai Anthem.<br \/>\nThe anthem envisions a Saaf Pakistan featuring all the HSP \u2018Safai Champions\u2019 which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and Iqrar ul Hasan. The anthem has been sung by AsimAzhar and Aima Baig with Shuja Haider\u2019s composition.<br \/>\n\u201cMusic is an impactful way to mobilize the masses\u201d, stated Humayun Farooq, Marketing Director Health of Reckitt Benckiser Pakistan Limited \u2013 the makers of Dettol. \u201cHoga Saaf Pakistan is not just a social cause that a brand supports, it\u2019s a social movement Dettol is leading to bring the conversation around cleanliness to the forefront. In addition to the numerous hand-washing drives, public service messages and TV shows, this anthem is yet another attempt to mobilize Pakistanis so they unite and take responsibility for a healthier, cleaner Pakistan!\u201d<br \/>\n\u201cHogaSaaf Pakistan has taken the mantle of cleaning Pakistan and changing our attitude towards solid waste, which is growing at the rate of 2% annually, ending up on our streets eventually\u201d, stated Mr.Jerjees Seja, CEO ARY Digital Network. \u201cIn partnership with Hoga Saaf Pakistan, ARY aims to inspire the citizens of Pakistan through this anthem to embrace the change and share our vision, so we can bring many people forward to play their responsibility in this noble cause.\u201d<br \/>\n\u201cHogaSaaf Pakistan\u201d, powered by Dettol, has been working towards driving a Saaf Pakistan through several TV shows, public service messages, clean-up and hand washing drives as well as celebrity supporters. The movement is also Dettol and ARY\u2019s contribution to Prime Minister\u2019s \u201cClean Green Pakistan\u201d initiative launched in October last year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>our correspondent Islamabad To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, \u2018HogaSaaf Pakistan\u2019 (\u201cHSP\u201d), powered by Dettol, has launched a new Safai Anthem. The anthem envisions a Saaf Pakistan featuring all the HSP \u2018Safai Champions\u2019 which include Fahad Mustafa and Shaniera Akram as the prime champions, along with Waseem Badami and [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":{"0":"post-97410","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-national"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u2018HogaSaaf Pakistan\u2019 launches \u2018Safai Anthem\u2019<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/leadpakistan.com.pk\/news\/hogasaaf-pakistan-launches-safai-anthem\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u2018HogaSaaf Pakistan\u2019 launches \u2018Safai Anthem\u2019\" \/>\n<meta property=\"og:description\" content=\"our correspondent Islamabad To instill ownership amongst Pakistanis to keep themselves and their surroundings clean, \u2018HogaSaaf Pakistan\u2019 (\u201cHSP\u201d), powered by Dettol, has launched a new Safai Anthem. 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